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The strength of this year's edition hungary phone number material is the responsible approach of brands increasingly boldly taking on difficult topics, previously considered uncomfortable and therefore poorly represented in communication. We see that this is changing. We are very pleased that many nominated campaigns respond to real problems of target groups and are based on strong insights. We also observe with interest the effective engagement of Zs, considered a group that is a significant marketing challenge, in various digital channels: from social media to gaming - comments the chairwoman of the IAB MIXX Awards 2024 jury Adrianna Kubik, business director & board member at They.pl.
From AI to limited budget – 16 competition categories
The competition jury assessed both creations and innovation and technological advancement. Among the 16 categories, there was no shortage of AI use in communication with the client, nor appreciation of limited budget activities. Attention was paid to the creative use of social media, digital PR or influencer marketing, as well as basing ideas on data analysis.
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A unique category that highlights the importance of the industry’s social responsibility is MIXX for Good Purpose, which recognizes creations made on behalf of non-profit organizations and government agencies, as well as CSR and educational campaigns run by businesses.
Among the distinguished campaigns, several were nominated in as many as three categories. The project Saving the Voice of the Ghetto prepared for the POLIN Museum of the History of Polish Jews, in which the memories of Holocaust survivor Stella Fidelseid were revived with the help of AI, was nominated in the categories: Artificial Intelligence, Consumer Experience and Digital Public Relations.
ING City in Roblox "Don't get fooled online", the third season of the educational game that aims to develop the topic of online safety, was nominated in the categories Consumer Experience, Games & eSports and Online Marketing with Influencer.
