Tip
Use the power of live storytelling – engage iran phone number material your employees or invite special guests to tell stories related to your brand. Whether it’s a company founder talking about how it started or a happy customer sharing their experiences, live storytelling creates a more personal and authentic experience for visitors.
Introduce storytelling elements into your promotional materials as well: brochures, catalogs, posters, and flyers. Short stories, quotes from customers, and company trivia can make these materials more engaging. Make sure the design and content are consistent with your brand’s main narrative.
To be effective, a story needs to be tailored to different target groups. Identify key segments of your visitors and create content that will be most relevant to them. For example, you can tell potential business partners about technological innovations and market successes, while showing end users how your products will improve their daily lives.
