Unless you have a very small list or are doing really good email marketing , chances are your name falls into different categories and can encompass everyone from people who have never opened your emails to those who actually click on the links and make purchases. But to truly maximize the effectiveness of your email campaign, you'll need to segment your list and target each segment appropriately. Here are 4 types of list segments you need to increase your conversion rate, and some tips to get them to move on to your call to action:
List 1: The Answer
If you're using any kind of analytics software, you'll know who opened your email, clicked on a link, and returned to your site to make a purchase or just look around. Start hong kong phone number list by adding these people to a separate list. They will respond to you. Since they open your email and show a clear interest in your product, they should be treated like gold. Cater to their needs by sending them offers based on their tastes for your products. Give them sneak previews and exclusive discounts and reward them for their loyalty. Ultimately, you want to keep their interest so they continue to buy from you or look for products to spend their money on. And ideally, this list is the one you want most of your subscribers landed on.
List 2: New subscribers
People who signed up for your newsletter within the last email cycle or so should be put back on their own list. Why? Because unlike those on your responsive list, you probably don't have enough data to know who your new subscribers are and what they're really looking for. Use special offers targeted at new subscribers to get them interested. Make it obvious in your emails that you're offering these special discounts because they're new subscribers, and track their reaction to these offers for this reason. While not all subscribers will react to your special offers, some will give you enough data to eventually move them into your responsive segment. Also, don't forget to set parameters on what you'll consider a "new" subscriber. The last thing you want is to send out enticing emails with exclusive discounts for new subscribers to people who've been on your list for a long time. At some point you'll need to add them to another segment of your list.
