What is a survey?
Survey : a series of questions asked to many people to gather data or to detect public opinion on a given issue.
What is a survey?
Poll: A two-question survey posted on the website to gauge the temperature around a topic at a given time.
Both options are perfect tools to importance of telemarketing lists in business invite your audience to say what's on their minds and allow their answers to help you make the necessary adjustments to the topic you've asked about.

What are the advantages of conducting a survey?
Open conversation: Sending a survey with open questions is the ideal way to interact with your audience and open a channel of communication with them.
Easy and fast: from the moment the survey is sent, there is an audience that is responding, and it is allowing you to obtain the information you need. Outsourcing this service will take time and money.
You get innovative ideas: There are customers whose experience with your product and service can help you improve it, since they may be experiencing something that you are not seeing or they may give you ideas for innovation.
There is no pressure: they will respond to your survey at their own time, with no time limit and no one who can distort their response.