Open rates for email campaigns are 18.2% for advertising agencies and rise to 27.3% for car and transportation companies.
So it seems Ogilvy is still reliable. A subject line costs 80 cents of the total cost of your emails.
In fact, it's not just about money - the subject line counts more than you might think. 47% of readers open your emails based on reading it alone. On the other hand, 70% of readers will discard an email by marking it as spam due to a bad subject line. This variable is so important because it is one of the most important elements you can control to improve your open rates.
Good subject lines india phone number list have the ability to impact both your delivery rates and open rates. The latter count because they are the first step to conversions. Obviously, people who don’t open your emails won’t have the chance to become customers.
Plus, raising your open rate will also have a dramatic, positive effect on your ROI. Want to see what it could do for yours? Check out our email ROI calculator .
Your subject lines have to get through spam filters, and in turn, they have to hook readers and “sell” them the rest of the email.
Below are six email subject line templates that will accomplish both.
1: The why
Why no one is reading your content and what you can do about it.
Inbound.org
“Reason why” subject lines combine two powerful effects; curiosity and self-interest. They convince readers that they should do something and offer compelling reasons. In fact, you’ll get extra bonus points if you list the reasons. The desired behavior speaks directly to self-interest. The reasons speak to curiosity.
