Pain points are specific problems that your potential customers face. By identifying oman phone number resource this problem, you can better position your solution as a solution. I love the example of a clothing recycling program with a vibrant youth brand. Ad copy - small business example An in-feed video ad shows how easy it is to open a bag, fill it with clothes, and send it back. But the title uses emoticons.

Camel-like capital letters. Everyone was screaming. It feels casual, like video chat. The text points out a pain point that many environmentally conscious consumers face when donating clothing—a very specific prospect that they will be motivated to place an order for. Showcasing user-generated content is a great example of sales promotion based on social proof. application.