Email Marketing as a fundamental channel for online marketing
The best illustration we can make to introduce the term deliverability is through a fictitious case, but we are very sure that it is close to your reality. Let's imagine a company that in its email marketing campaigns does not pay attention to the alerts that the tool sends it. The Marketing Director india consumer mobile number list of our fictitious company looks at the reports that the Marketing team has sent him.
The campaign promised a good product, a clear message, well focused on its target, a well-structured dissemination plan with a careful design and perfect timing. What's wrong? The question is asked. Almost all multimedia channels have worked as expected... except for email marketing.
The leads generated through this channel have been continuously reduced over the last six months, when it was always the star channel, the key point is in the sales funnel . This cannot continue like this.
Analyze message deliverability
A solution must be found before the problem becomes entrenched and ruins all the work of years. Fortunately, in the same report, one of the team members has provided interesting ideas that can lead the company back on the path to success. These are proposals related to the deliverability of messages sent via email marketing.
Deliverability is a simple but complex (and exciting) concept to work on. What does it entail? It involves finding ways to optimize the delivery rate of email marketing campaigns in the inboxes of all email service providers of our target audience.
This imaginary company has not had its spam complaint rates evaluated in recent months , its lists are not sufficiently optimized, and bounce rates are excessively high. The result of all this is a bad reputation that is hampering its results.
