In any email strategy, newsletters are a fundamental element. Therefore, if you want to get the maximum response, it is interesting to look at the new trends that are coming this year 2020. Trends that seem to be focused on generating an instant response from potential customers.
TABLE OF CONTENTS
Email Marketing continues to grow in 2020
The newsletter as the central axis of any strategy
Changes require adaptation
Top newsletter design trends
1.- Customized for each type of user
2.- Specific shareable sections
3.- Feedback from the newsletter
4.- New way to integrate social networks
5.- Interactive emails
6.- Use of illustrations
7.- Primary color CTAs
Email Marketing continues to grow in 2020
Email marketing is rapidly growing as a powerful montserrat email list marketing tool for small businesses. And it's also a great way to attract customers' attention. Small, and even large, companies already rely on this medium.
According to research by the consulting firm McKinsey, email, and newsletters in particular, are 40 times more effective at attracting new customers than Facebook or Twitter . A fact that indicates the value of a newsletter within any email marketing strategy .
[bannerHero]
Thus, a well-designed newsletter is usually perceived positively by users. This perception eliminates any type of user resistance to the brand. However, one of the reasons is that the recipient has previously agreed to receive news from the organization via newsletter.
The trend towards the use of newsletters is therefore set to increase. According to surveys, the number of email users is expected to increase to 254.7 million by 2020. Therefore, the possibilities that the world of newsletters has this year are enormous.
The newsletter as the central axis of any strategy
Mooz newsletter
Exploring the new avenues that email marketing makes possible can help you increase your reach to potential clients tenfold. But for your newsletters to be effective, they must have an attractive design. And, above all, they must inform your clients about what really interests them.
If you manage to combine these two aspects, recipients will respond to your call to action after reading the content of the newsletter. This is why they are essential in any of the newsletter design trends that are identified.
Creating a proper newsletter will help you stand out from the competition. Because with impactful newsletters you can impress recipients through a good presentation of information . However, the combination of text and images in the newsletter should respect the newsletter design trends to attract your customers' attention to your business.
