What is remarketing within Lead Generation?
Remarketing is a search advertising feature that allows business hungary phone number list marketers to reach potential customers who have previously visited a website and show them relevant ads when they visit other sites via the Google Display Network (GDN). This is achieved by tagging visitors with a cookie when they visit a certain page on the website.
Specifically, when visitors leave a website without interacting, remarketing helps connect with these potential customers as they browse other web portals.
Therefore, with remarketing you can establish brand awareness early in the sales funnel and become the authority for your product or service.
6 advantages of remarketing to generate leads
Retailers often use remarketing to present an offer that motivates consumers to complete a transaction they previously abandoned. However, remarketing offers benefits that go far beyond consumer purchases. After all, it wouldn't be worth a portion of your marketing budget if it didn't produce results. When implemented properly, this methodology helps boost ROI through these six benefits:
1.- Brand awareness : There is no formula to measure brand awareness , but remarketing helps ensure that the potential buyer does not forget the company.
2.- Competitive advantages: Thanks to remarketing tools , you can create personalized audiences, which allows you to differentiate yourself from the competition, since targeting potential customers increases brand awareness and authority.
3.- Detailed analysis: Big data is organized into readable and digestible formats. This allows you to test remarketing strategies on more than 2,000,000 websites and applications and helps you achieve specific goals.
4.- The cheapest cost per click: In general, remarketing campaigns have a higher click-through rate than regular advertising campaigns. The people you target are already familiar with the service or product. Therefore, an ad is much more likely to be clicked on.
5.- Increasing the conversion rate: The ultimate goal in Internet marketing, no matter the industry, is to get some sort of external interaction from the end user. Whether it's through a form submission, a document download, or an online sale, we want the user to participate. Someone who has already educated themselves about a product or service is one step further into the buying cycle, as these users are much more likely to take the next step than a new visitor.
6.- Site-specific targeting: With remarketing, you can review which websites are performing the best in terms of click-through and conversion rates.
Remarketing, a functional strategy to generate leads
