You will be able to interact with your customers in real time , improving your relationship with them. Your customers will feel closer to the brand, and those who did not know you will probably take a look at your company;
You will know which customers and companies are likely to become leads and eventually convert. Sometimes live broadcasts can also be very long: the people who stay until the end, you can be sure, are the ones who deserve your interest because they will be more likely to become customers. You will be able to see the time spent at the event by individual users using – for example – a tool like Zoom, which provides a large amount of detailed statistical reports;
Live streaming is one of the most cost-effective marketing strategies for B2B companies . There’s georgia phone number library no need to hire an expensive video production company; you can do live streaming yourself. All it takes is a little bit of thought to give your event a professional look.
The Goals of B2B Live Events
b2b streaming goals
And for what purposes should you dedicate yourself to live streaming?
1. Talk about your products
Engage shoppers by introducing your new products via live streaming . This way, you can directly answer some of their questions and concerns about the products you are launching.
Most entrepreneurs are too busy to sit down and read pages and pages of blog posts, which is why live streaming is a great way to showcase your new products. It's fast, to the point, and easy to digest.
2. Do a live Q&A session
Doing a live Q&A is a great idea, especially if you’ve noticed your audience is interested in certain topics. Live videos make it easier for them to follow up without having to wait for a response, like contacting a customer service team would.
Here are some ways to find your prospects' most common questions:
Check your blog and social media comments.
Send surveys via email.
Check out your competitors' social media pages and read the comments.
Involve your sales team and ask them what questions your customers typically ask.
Perform a long-tail SEO analysis of topics related to your business
3. Conduct live interviews with experts
Try contacting some experts in your field and inviting them to a live interview. Influencer marketing also brings great results in B2B . Identify some themes and find the most interesting experts. If you invite experts that your customers and prospects can interact with live, this will encourage them to participate.
