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Their focus soon centered on content relevancy. Gadget Flow wanted to provide readers with the most relevant content, so they stay longer on their site. The resulting goal, then, became to provide relevant, high-quality content to customers at every level and topic and become the trusted resource customers return to again and again. With the help of the SEO tool WordLift, Gadget Flow devised a knowledge graph to implement and guide a site-wide content model and enhance its overall SEO. As part of this growth strategy, structured data was created and added to content, including reviews, blog posts, products, and even videos.