As I've written before, the overall conversion rate of a chinese overseas british data quiz depends on 3 key milestones in a funnel:
How many people started taking the quiz.
How many people answered all the questions.
How many people left their contact details or were redirected to a specific web page.
By the time you finish reading this article, you'll have 5 tips on what questions to ask in a questionnaire to get as many people as possible to complete it.
Recommendation #1 - Closed or open questions?
I remind you that a closed question suggests an answer based on the proposed options, such as "yes" or "no", "red" or "white", etc.
In open-ended questions, the user has no restrictions on his or her answer. Let's compare two examples.
Do you prefer red or white wine?
What kind of wine do you prefer?
There is no way to predict what will be best for your case. It all depends on the purpose. If you need to get as many answers as possible, offer open-ended questions. In this case, the stress is minimal, which increases the conversion rate.
If your goal is to get information, use an open-ended question. Let's say you're hiring someone and you're using a questionnaire to do so, and you'd rather get a detailed answer rather than just a yes or no. You'll get fewer answers, but they'll be more qualified.
Recommendation #2 - The sequence of questions
For the past two years, quizzes have become a very popular marketing tool due to their effectiveness. You can get two or three times as many leads with a quiz than with the same amount of traffic without a quiz. This particular result is a consequence of the sequence of questions.
