To write well for the web, you must:
Know the developments in SEO
Optimizing your content for voice search
Looking into the SXO
Know how to structure quality content.
To learn how to write well for the web , click here!
What is web writing?
Write well for the web in 6 steps
What you need to remember to write well on the web
What is web writing?
The challenge of web writing is to be able to offer quality content to Internet users , while respecting the rules of SEO. These are dictated by search engines like Google or Bing, for example. Do you think you know and master them? Be careful, the major risk is to rest on your laurels by missing out on major changes.
Know the developments in SEO
Writing well for the web means first and foremost taking into account the developments in SEO marked by the growth of Google's artificial intelligence: Google RankBrain. A key term here: semantic field . albania phone number library Google RankBrain is able to interpret Internet users' requests based on its knowledge of broader semantic fields. If for years the main keyword (keyword contained in the request) had to appear several times in the content, this is no longer the case today. In reality, it is not even useful for the keyword typed by the Internet user to be present as is in your content. Incredible? Indeed, this is quite a change.
Optimizing your content for voice search
Another key development: voice search optimization . It seems that for some time now, Google's goal has been to respond relevantly to voice searches. We had already noticed this with the appearance of positions 0 and their very simplified structure. The answer to the Internet user's query is given in a simple sentence or through a bullet point list, for example. To write well for the web in 2022, you need to master the search intent and work on it seriously.
Looking at the SXO
Another point that impacts and will impact web writing even more in the future: SXO or Search eXperience Optimization . Moreover, Google released a new update of its algorithm last May that further strengthens the part of user experience in SEO . SXO , an alliance of SEO and UX, should therefore take its place in the web strategy of the coming years.
Write well for the web in 6 steps
The difference between a journalist and an SEO web editor : the web editor is not 100% free. He must meet the expectations of Internet users. Writing without a concrete and precise objective is a waste of time and money for both the editor and his client. Writing relevant web content must absolutely be part of a clear communication strategy.
