Checking the effectiveness of the sales funnel

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Let's assume that you also pay for some sales funnel strategy to encourage product purchase or subscription. You can easily test its effectiveness when your marketing data analysis shows that the sales funnel is also part of the user journey.

Calculate ROI
In reality, when you pay for ad campaigns , you are investing in the development of your app. Therefore, the company's investors may want to know about the return on investment ( ROI ) for such expenses. Mobile ad attribution data will help you get ROI data.

Increase brand engagement
When you know what features and services of your app delight bc data hong kong users and attract new users, you can specifically enhance these elements or aggressively advertise them. Ultimately, this will increase your brand's presence and engagement online.

Invest wisely and earn more income
A paid advertising campaign is an expensive component of marketing. Therefore, you need to run ads only on the platform and user base where they will deliver results. You can only do this when you have mobile advertising data attribution data from your MMP service provider - ultimately, revenue increases as marketing costs decrease.

Mobile Attribution Models
The first touch model states that the initial touchpoint that a customer clicked on and ultimately converted into a sale or install will receive attribution credit.
In contrast, the last-touch model will credit the last ad that customers clicked to purchase a product from your app or install your app . This is the most commonly used attribution model among mobile app marketers.
There is also a multi-touch attribution model . It assigns a weighted percentage of credit to each media outlet or platform that encourages a user to install or buy an app across multiple steps.