Which sectors of activity are most sensitive to email marketing actions?
Posted: Tue Dec 03, 2024 9:58 am
In general, users are reluctant to give out any kind of personal information, and their email address is no exception. Normally, they only do this if they have a legal obligation or a powerful incentive to do so, so, logically, there are sectors that are much more sensitive to these actions.
Below we list the main sectors we are referring to, but don't worry if you don't belong to any of these sectors. The global trend is for the differences to narrow as users are increasingly accustomed to interacting in this way with almost any service or business.
1. Public institutions
Obviously. Emails sent by public institutions have the highest opening rate, 30.5% in 2020. There are two important reasons: firstly, the possibility that something with legal effects is being notified, and secondly, the habit of people who have registered on the portal and who have an objective interest.
Finally, it should be noted that this issuer is considered reliable by the recipient in terms of security.
2. NGOs
NGOs are the second sector with the highest number of openings , with an average of 25.2% in 2020. In this case, the very structure of NGOs , as organizations hospitals email list of individual and voluntary membership, encourages recipients to consult the notifications they receive, since they are usually topics with which they are sensitive and on which they want to have a positive impact.
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There is usually also a good consideration for security, especially in the more prestigious NGOs.
3. Education platforms
Education platforms have an opening rate of 23.4% in 2020 . It should be noted that this includes private academies , but also distance learning universities. In this case, the high opening rate is determined by the fact that, in many cases, the person who is registered is already studying on the platform and needs to be informed.
4. Media
The media also have a high opening rate , 22.15% in 2019. The main media have changed their strategy and, in the face of Covid-19, have closed a large part of the news but, in exchange, they send daily emails to subscribers so that they have the headlines at hand; a paradigmatic case is that of the newspaper «La Vanguardia».
5. Law and legal information
The legal sector has a high open rate, 22% in 2019. This includes law firms but also consultation portals . The lack of knowledge of the legislation makes it interesting to receive first-hand information. In addition, this sector is often considered to be serious and to offer security in messages.
6. Gambling and betting
The gaming and betting sector has an opening rate of 21.62% in 2019. This is one of the sectors with the most follow-up in email marketing actions, especially among regular players. It is not surprising, then, that it has good rates.
7. Restaurants
Restaurants have high opening rates, at 20.39% in 2019 . The reason is usually that people have already been customers of the establishment and want to know its news. In this case, digital marketing plays a role in building customer loyalty with interesting news . This becomes even more important in themed food restaurants.
Brand Awareness: What it is and how to use Email marketing to enhance it
The possibility of carrying out email marketing actions is there, but you have to know in which sectors you have more chances of success. Each sector has a basic image that, although it changes according to the practice of each organization or company, is a starting point. The free email marketing tool that we offer you can be very useful.
Below we list the main sectors we are referring to, but don't worry if you don't belong to any of these sectors. The global trend is for the differences to narrow as users are increasingly accustomed to interacting in this way with almost any service or business.
1. Public institutions
Obviously. Emails sent by public institutions have the highest opening rate, 30.5% in 2020. There are two important reasons: firstly, the possibility that something with legal effects is being notified, and secondly, the habit of people who have registered on the portal and who have an objective interest.
Finally, it should be noted that this issuer is considered reliable by the recipient in terms of security.
2. NGOs
NGOs are the second sector with the highest number of openings , with an average of 25.2% in 2020. In this case, the very structure of NGOs , as organizations hospitals email list of individual and voluntary membership, encourages recipients to consult the notifications they receive, since they are usually topics with which they are sensitive and on which they want to have a positive impact.
10 Powerful Reasons to Use Marketing Automation in Your Strategy
There is usually also a good consideration for security, especially in the more prestigious NGOs.
3. Education platforms
Education platforms have an opening rate of 23.4% in 2020 . It should be noted that this includes private academies , but also distance learning universities. In this case, the high opening rate is determined by the fact that, in many cases, the person who is registered is already studying on the platform and needs to be informed.
4. Media
The media also have a high opening rate , 22.15% in 2019. The main media have changed their strategy and, in the face of Covid-19, have closed a large part of the news but, in exchange, they send daily emails to subscribers so that they have the headlines at hand; a paradigmatic case is that of the newspaper «La Vanguardia».
5. Law and legal information
The legal sector has a high open rate, 22% in 2019. This includes law firms but also consultation portals . The lack of knowledge of the legislation makes it interesting to receive first-hand information. In addition, this sector is often considered to be serious and to offer security in messages.
6. Gambling and betting
The gaming and betting sector has an opening rate of 21.62% in 2019. This is one of the sectors with the most follow-up in email marketing actions, especially among regular players. It is not surprising, then, that it has good rates.
7. Restaurants
Restaurants have high opening rates, at 20.39% in 2019 . The reason is usually that people have already been customers of the establishment and want to know its news. In this case, digital marketing plays a role in building customer loyalty with interesting news . This becomes even more important in themed food restaurants.
Brand Awareness: What it is and how to use Email marketing to enhance it
The possibility of carrying out email marketing actions is there, but you have to know in which sectors you have more chances of success. Each sector has a basic image that, although it changes according to the practice of each organization or company, is a starting point. The free email marketing tool that we offer you can be very useful.