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Email marketing trends for 2021 that you can't ignore
1. Focus on personalization
2. Offer the possibility of interaction
3. Optimize shipping times
4. Bet on storytelling as a value proposition
5. Data Protection remains a central issue
Email marketing trends for 2021 that you can't ignore
This coming year will see the number of email marketing actions continue to increase, and that should not be surprising. Firstly, because the restriction policies due to the Covid-19 pandemic force many companies to make a virtue out of necessity. Secondly, because this same circumstance has accelerated some processes that were already underway.
There are five trends that will clearly prevail in order to reach your transportation email list customers in such a competitive environment. They are the following:
1. Focus on personalization
Personalization is one of the most valued elements in this discipline, but you can always go one step further. Adding a personalized token with the name of your recipient is already a given, because we are not in the 90s. However, the crux of the matter is that you send them something that really interests them .
And how do you do that without going crazy? Big Data is the savior. Thanks to analytics, you can find out what your customer's interests are , their level of commitment, and what they might be interested in. The next step is to personalize the email along those lines . This is a great way to increase conversion chances.
If you are looking for ideas on personalizing your mass emails, you can access the ebook that Marketing4ecommece has written to give you advice by clicking on this link.
#ctaText??# Is it possible to boost your website's SEO through email marketing?
2. Offer the possibility of interaction
The possibility of interacting without having to leave the browser and/or device is an option that will become more and more popular. Not in vain, the user generally has little time and does not want to waste it going around in circles. Anything that gives the action a bite, the better.
As a general rule, the fewer interactions possible so that there are fewer barriers of friction between the first interaction and the conversion we are looking for, the better. And how would this be achieved? Well, you have to include the possibility of filling out forms to make orders or surveys , as well as the way to give automatic feedback . In this case, from Mittum we recommend Typeform, it is free and will allow you to easily include this kind of elements in your emails.
3. Optimize shipping times
The timing of sending emails is always relevant , but not everyone reacts the same way. For example, a millennial is more used to receiving emails than a baby-boomer, so you have to think about your audience in terms of content and how they can interact with it . That is why, in order to get as close as possible to your potential clients, you must segment them by groups, and to do so, it will be useful to know what times and days you have to send your communications. In this sense, you must make sure that your sending platform provides you with this very relevant data, or that you have some way of monitoring the performance of your email marketing campaigns. In general terms, we can say that Tuesdays are the best day to launch email campaigns. Here are some of the most relevant data on email marketing that we capture with our platform.
