The writing or text you see in ads and other marketing assets is called copywriting. So, what is copywriting ? Copywriting is a technique of writing persuasive content for the purpose of promoting something. Copywriting can also be intended to sell a product or idea to the intended audience.
A copywriter is responsible for creating text that is attractive and easy to understand. Not only that, copywriters also need to understand customer goals and values to include in the copy they create.
Copywriters must also master persuasive writing techniques such as the use of strong words, precise language, and consumer psychology. That way, you can attract interest and persuade readers to act according to the copywriter's wishes .
Copywriting is used in various media, both conventional and online media. Some of them are print ads, television ads, digital ads, marketing emails , and websites. You can adjust the form of text or copy according to the media and the audience you want to target.
Purpose of Copywriting
The main purpose of copywriting is to make the audience interested, engaged, and captivated by the advertisement or marketing material. That way, the audience will consider buying or taking other actions that are relevant to the advertisement. In addition, copywriting also has several other purposes as follows:
1. Attracting Audience Attention
Copywriting that aims to attract the attention of the audience. Therefore, the marketing materials you create must be interesting and make the audience read the entire text or content created.
You can also include a call-to-action (CTA) so that the target audience can be more motivated to make a purchase.
2. Providing Information
The next goal of copywriting is to provide relevant and useful information about the product. That way, the audience can clearly understand what they get if they buy the product or service.
3. Increase Sales
Various aspects of a marketing campaign aim to increase sales, and copywriting is no exception . The right writing techniques in promotional materials can encourage your audience to buy your products and increase your sales.
4. Increase Brand Awareness
Good text or copywriting can help build and increase brand awareness. Audiences can more easily recognize your product or brand when presented with interesting and distinctive text. That way, brand awareness will be built and increased significantly.
Copywriting will also make the audience more familiar with the brand and its values. This will differentiate your brand from the competition.
5. Building Trust
The ultimate goal is to build consumer trust and loyalty to the product or brand . The way to do this is by conveying brand values and showing how important the product being offered is.
With relevant and useful content, copywriting helps email list maintain a positive relationship between customers and brands .
Types of Copywriting
After understanding the meaning and purpose of copywriting, next you need to know what the types are. Here are the types of copywriting that can be applied in promotional and marketing strategies.
1. Brand Copywriting
Brand copywriting is a type of copywriting that focuses on building a company or product brand through written content. This copywriting is suitable for use on social media, websites , and branding campaigns . The goal is to create a strong brand image and differentiate the brand from competitors.
Brand copywriting must be able to describe the brand consistently and continuously, and make the audience feel connected to the brand . This copywriting technique helps the brand to become top of mind in the minds of consumers.
2. Email Copywriting
Email copywriting is a technique for writing attractive emails as part of direct marketing . Some things to consider are writing an attractive email title, an effective introduction, explaining product benefits, and a CTA.
As the name suggests, email copywriting is specifically designed for email marketing campaigns. This copywriting technique must be able to attract attention from the subject to the content of the email . That way, the audience will be encouraged to open and read the email and take the action you want.
3. B2B Copywriting
B2B copywriting focuses on marketing from business to business or between companies. This type of copy is in the form of writing persuasive text to convince B2B audiences, such as decision makers or business owners. Copywriting techniques that you can apply are focusing on benefits, problem solving, and references to other companies.
4. Social Media Copywriting
The next type is social media copywriting, which is a technique for writing copy on social media platforms . In this type, you need to use a language style with the audience you are targeting. Don't forget to include visual aspects and words that are both interesting and persuasive.
