And since we know how difficult this personalization is (because, no: personalizing your content isn’t just about starting your message with a “ Hello, John! ”), in today’s article we’re going to give you a series of tips that can help you (really) personalize your Email Marketing campaign content, with the (ultimate) goal of achieving an increase in engagement in your community of followers.
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How to customize the content of our email appropriately?
1.- Get to know your community of followers
2.- Carry out a good campaign segmentation
3.- You can perfectly combine automation and customization
4.- Use familiar and familiar language
5.- Never forget special dates
How to customize the content of our email appropriately?
If there is something that really makes the Email Marketing technique stand small business email list out from any other communication and marketing technique, it is the extreme personalization that it allows to carry out . And why is this so important? You may ask yourself. Easy: because, for brands, personalization allows them to humanize themselves in order to get closer to their users and gain their trust. It is also important that we never forget that we are communicating with our community through a screen; therefore, we must always seek rapprochement, closeness and trust.
#ctaText??# 4 keys to making your email marketing campaign a success this Black Friday 2018
For this reason, we insist that personalization is essential to establish closer communication with our clients.
1.- Get to know your community of followers
The first step (and possibly the most important) to start personalizing users in your community is to get to know them. Or, if not, how do you plan to target them? Without knowing where they live, how old they are or what they like or dislike? That is why it is important that before starting any campaign you dedicate a considerable amount of time to studying and analyzing what your consumer is like. And the more information you collect about each of them, the better. This will undoubtedly allow you to improve your database - knowing your users much better - and to make better segmentation in the future.
2.- Carry out a good campaign segmentation
Once the previous point has been developed, in which -we understand- you already have enough information about your user to consider that you really know him, it is time to segment your campaigns -based on that information that you have-.
By knowing your community's consumption habits, behavior, tastes and priorities, you will be able to intuit what moment of the cycle your user is in, in order to send them certain content: because, for example, you will not send the same email to a user who has just registered on your website, as to one who has just made a purchase, or to another who has just abandoned their shopping cart, right?
