Use but don't overuse emoticons in your email campaigns
Posted: Tue Dec 03, 2024 10:34 am
Use but don't overuse emoticons in your eMail campaigns
Many years ago, emoticons came to stay as a way of communicating what words cannot. With these small graphic elements we can give a much more human touch to our communications and create more empathy with our subscribers, but be careful! Any abuse can be harmful ?.
Although emoticons are very important in your eMail Marketing campaigns, you should also know that there are basic rules for their use, and of course today we will share them with you so that you can get the most out of this incredible way of communicating our feelings and needs.
Post Content
The importance of emoticons in your campaigns
People emoticons
Food emoticons
Nature emojis
The importance of emoticons in your campaigns
In addition to adding a fresh and funny touch to your eMail campaigns, emoticons can also help you achieve the following objectives:
They will help you increase the open rate of your emails by adding one or two emojis to the subject line.
It will also help you increase click-through and conversion rates , as you will integrate a funny, universal and original way of connecting with your reader, regardless of where they come from.
You will be able to convey a message to your readers in a more accessible way , or simply make your communication appear more visually pleasing.
This is how the use of emoticons opens up endless possibilities to express different emotions in your eMail Marketing campaigns, since with a simple text many tones are impossible to communicate.
But just as there are different types of emoticons, each one should be used in a different type of eMail , a point that you should not overlook when designing your campaign.
People emoticons
? ? ? ? ? ?
The classic “Smileys” are the most commonly used , as they express in a very specific way the feeling we want to highlight. They bear a great similarity to the human face and that is why they will immediately connect with your audience.
#ctaText??# Top 5: Expert bloggers in Digital Marketing, who talk to us about Email Marketing [2019]
This category also includes object marshall islands business email list emoticons , such as purses, shoes, lipsticks, among others, and these will give much more shine and attraction to a clothing or fashion brand campaign.
Food emoticons
? ? ? ? ?
Of course, if you have a business that involves food, such as a restaurant, supermarket or one that involves the world of gastronomy and food , these will be your most useful emoticons.
As well as being extremely colourful, you can add a creative element to your communications. Choose from the different types of vegetables, fruits, fast food, sweets and even drinks that are available.
Nature emojis
? ? ? ? ? ?
The entire animal and plant kingdom, and even icons of time and the universe, are here. With a kitten, even the hardest heart softens in a second , and if you promote travel, you're sure to find many useful emoticons in this section.
You can add emojis to the subject line , but remember to include a lot of them as subscribers may get confused or even send you to the trash or spam folder.
As for the body of the email, use them to highlight a main idea . In the body, you can use more emoticons, but always remember that balance is everything
.
Many years ago, emoticons came to stay as a way of communicating what words cannot. With these small graphic elements we can give a much more human touch to our communications and create more empathy with our subscribers, but be careful! Any abuse can be harmful ?.
Although emoticons are very important in your eMail Marketing campaigns, you should also know that there are basic rules for their use, and of course today we will share them with you so that you can get the most out of this incredible way of communicating our feelings and needs.
Post Content
The importance of emoticons in your campaigns
People emoticons
Food emoticons
Nature emojis
The importance of emoticons in your campaigns
In addition to adding a fresh and funny touch to your eMail campaigns, emoticons can also help you achieve the following objectives:
They will help you increase the open rate of your emails by adding one or two emojis to the subject line.
It will also help you increase click-through and conversion rates , as you will integrate a funny, universal and original way of connecting with your reader, regardless of where they come from.
You will be able to convey a message to your readers in a more accessible way , or simply make your communication appear more visually pleasing.
This is how the use of emoticons opens up endless possibilities to express different emotions in your eMail Marketing campaigns, since with a simple text many tones are impossible to communicate.
But just as there are different types of emoticons, each one should be used in a different type of eMail , a point that you should not overlook when designing your campaign.
People emoticons
? ? ? ? ? ?
The classic “Smileys” are the most commonly used , as they express in a very specific way the feeling we want to highlight. They bear a great similarity to the human face and that is why they will immediately connect with your audience.
#ctaText??# Top 5: Expert bloggers in Digital Marketing, who talk to us about Email Marketing [2019]
This category also includes object marshall islands business email list emoticons , such as purses, shoes, lipsticks, among others, and these will give much more shine and attraction to a clothing or fashion brand campaign.
Food emoticons
? ? ? ? ?
Of course, if you have a business that involves food, such as a restaurant, supermarket or one that involves the world of gastronomy and food , these will be your most useful emoticons.
As well as being extremely colourful, you can add a creative element to your communications. Choose from the different types of vegetables, fruits, fast food, sweets and even drinks that are available.
Nature emojis
? ? ? ? ? ?
The entire animal and plant kingdom, and even icons of time and the universe, are here. With a kitten, even the hardest heart softens in a second , and if you promote travel, you're sure to find many useful emoticons in this section.
You can add emojis to the subject line , but remember to include a lot of them as subscribers may get confused or even send you to the trash or spam folder.
As for the body of the email, use them to highlight a main idea . In the body, you can use more emoticons, but always remember that balance is everything
.