Inaccessible Emails Hurt Your Conversion Rate
Posted: Tue Dec 03, 2024 10:42 am
It’s also important to keep in mind that people develop new disabilities every day. If your customers do, they’ll have to interface with your emails differently. You certainly don’t want to lose their patronage to a more inclusive competitor by overlooking email accessibility.
#2
After pouring your time, energy, and creativity into an email campaign, you want uk business email list it to convert. Ignoring accessibility standards and the needs of people with disabilities is in direct opposition to this goal.
Inaccessible emails won’t perform well with your subscribers who have disabilities. If you’re not implementing email accessibility yet, you’re essentially dragging down your conversion rate before you even hit send.
By ensuring your emails are accessible, you allow your campaign to perform to its highest potential—that means more clicks, more conversions, and a better bottom line for your business.
#3 Ignoring Email Accessibility Leaves You Open to Litigation
If being inclusive and earning more money wasn’t motivation enough, the desire to avoid litigation should be. Email accessibility has become an increasingly prevalent issue in court cases relating to the Americans with Disabilities Act (ADA).7
The ADA was implemented back in 1990. It was put in place to guarantee people with disabilities access to the same opportunities as everyone else. For example, it requires employers to provide employees with disabilities with reasonable accommodations. It also mandates that public places offer certain accommodations, such as ramps for wheelchairs.
Since the internet has become a mainstay in our day-to-day lives, recent court decisions have applied ADA requirements to online access as well. Many businesses have found themselves in legal hot water for failing to make their websites and online services accessible.
To avoid this type of legal trouble yourself, it’s crucial to implement email accessibility. It’s also suggested to take advantage of email segmentation and email A/B testing for any email campaign regardless.
#2
After pouring your time, energy, and creativity into an email campaign, you want uk business email list it to convert. Ignoring accessibility standards and the needs of people with disabilities is in direct opposition to this goal.
Inaccessible emails won’t perform well with your subscribers who have disabilities. If you’re not implementing email accessibility yet, you’re essentially dragging down your conversion rate before you even hit send.
By ensuring your emails are accessible, you allow your campaign to perform to its highest potential—that means more clicks, more conversions, and a better bottom line for your business.
#3 Ignoring Email Accessibility Leaves You Open to Litigation
If being inclusive and earning more money wasn’t motivation enough, the desire to avoid litigation should be. Email accessibility has become an increasingly prevalent issue in court cases relating to the Americans with Disabilities Act (ADA).7
The ADA was implemented back in 1990. It was put in place to guarantee people with disabilities access to the same opportunities as everyone else. For example, it requires employers to provide employees with disabilities with reasonable accommodations. It also mandates that public places offer certain accommodations, such as ramps for wheelchairs.
Since the internet has become a mainstay in our day-to-day lives, recent court decisions have applied ADA requirements to online access as well. Many businesses have found themselves in legal hot water for failing to make their websites and online services accessible.
To avoid this type of legal trouble yourself, it’s crucial to implement email accessibility. It’s also suggested to take advantage of email segmentation and email A/B testing for any email campaign regardless.