There is a constant challenge in reversing the growth of these rates, mainly through actions that involve rigorous analyses and assessments in french polynesia business email list search of the reasons that lead consumers to not complete their purchases.
Check out 5 tips to optimize e-commerce checkout .
Content
1. Improve e-commerce checkout communication
2. Reduce the number of clicks and steps
3. Pay attention to escape routes
4. Rethink the usability of your e-commerce
5. Use email marketing to recover customers
1. Improve e-commerce checkout communication
All communication throughout the checkout process must be clear to facilitate understanding by consumers who are completing their purchases. They need to intuitively understand where they should provide the necessary information and what information you are requesting.
All forms must be reviewed to be objective, with short descriptions and examples showing the necessary form of completion — CPF number, for example, whether it is with periods and hyphens or only numbers.
Also avoid generic messages, such as “invalid data”. What is invalid? Is it really invalid or did you say fill it in? Also, explain the need to request certain information. If you ask for more than one phone number, explain that this is to contact the consumer in case there are problems with the delivery.
2. Reduce the number of clicks and steps
The consumer has already done all the work behind that purchase. They have researched prices, checked other websites and compared with other products. All they want to do at that moment is complete the purchase. With that in mind, there is no need to make the checkout process bureaucratic. Have you checked how many steps your store's checkout process has?
If the checkout process has more than three steps, ask yourself why there are so many. Remember that the shopping cart is not part of the checkout process, so analyze the next screens and steps and consider the possibility of reducing the number of clicks so that the purchase can be completed as quickly as possible.
3. Pay attention to escape routes
Go through the checkout process as if you were a consumer of your own e-commerce site. Check the escape routes during this process. Evaluate the header, footer, and other links that could take the customer out of that area during the purchase process.
After identifying the leak points in your checkout area, make a plan to readjust this area and ensure that the consumer focuses on payment.
4. Rethink the usability of your e-commerce
The number of people who have access to the internet through their smartphones is increasing. This massive presence of the population means that people are using their devices for new purposes, which go beyond the usual games and social networks.
With smaller screens than computers, smartphones require a responsive version of your online store to make browsing easier for consumers. In addition, you gain the support of other consumers who only use the internet via their smartphones and will find your store to be a pleasant shopping experience.
5. Use email marketing to recover customers
Another way to optimize your online store's checkout is through actions involving email marketing. If a consumer, for example, does not complete a payment, you can schedule an email marketing campaign to find out why and encourage them to come back and complete the process.
You can also conduct satisfaction surveys and offer discount coupons to ensure that purchases are completed successfully . With planning and effective actions , you can optimize your shopping cart and the entire checkout process for your e-commerce.
So, what do you think? Did you like the tips for optimizing the checkout process in e-commerce? Tell us in the comments.
