In the case of email marketing, there are a large number of metrics (also called indicators) that you can extract from different programs, platforms or -if cook islands business email list applicable- manually.
In another article we had already shared with you 3 important metrics to measure within email marketing ; and the importance of their analysis is in the legend, “measure to improve”, since marketing professionals need to constantly measure the results of their campaigns in order to evaluate their effectiveness.
After reviewing the first 3 important metrics in email marketing, there are 3 others that we would recommend on this occasion :
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Spam rate
List growth
Site traffic
Spam rate
This is the number of recipients who have clicked on that dreaded “report as SPAM” or “SPAM” button – in other words, it’s your complaint rate.
Unfortunately, your emails don't need to be so spammy to get users to click the button, as in many cases it's just a shortcut to unsubscribe the user.
It is therefore important that the subject line is as attractive and concise as possible, as well as taking care not to bombard your subscribers with too many emails.
List growth
In English we would understand this as “List Growth”. The nature of a mailing list is that it eventually shrinks over time, and so it is important to make it grow.
The growth rate or percentage of a list requires creativity and marketing actions , such as incentives, contests, promotions or giving weight to different ways in other media to attract subscribers, such as newsletter subscription forms.
Site traffic
This term would be understood as “Site Traffic” in English-speaking marketing jargon. Since emails are frequently opened on mobile devices, it is possible that recipients will open your message, read it, and then visit your site on some other device or computer.
Web user behavior: native versus immigrant
The goal is to look for general increases in traffic to your site, over a time period after you sent the email . In itself, this is not an accurate metric, but rather an indicator or trend of behavior.
There are other metrics to take into account, we have already shared a total of 6 for your ongoing work as an email marketing professional. Which others are important to you?
