Essential email elements for creating perfect newsletters
Posted: Wed Dec 04, 2024 3:42 am
Essential email elements for creating perfect newsletters
We have talked in previous texts about the SPF and DKIM that is applied to our domain and how it helps when it comes to correctly delivering an email.
But we have forgotten one of the american samoa business email list most important elements of email, the content itself , what we commonly call “ creativity ”.
In it we find several elements that are accessed through a " URL " address that is made up of: PROTOCOL + DOMAIN + PATH + ELEMENT
The PROTOCOL indicates how the browser or email client accesses the desired element. The normal way to access it is through http:// (Hypertext Transfer Protocol), although it is also common to see access to said elements through a secure protocol: https:// (Hypertext Transfer Protocol Secure).
The DOMAIN indicates the physical server where these elements are located (remember that a domain is converted by DNS servers into an unambiguous IP address that gives us the actual location of the server).
The PATH or directory is where the requested item is located within the server.
Last but not least, the ELEMENT , which is what the user requests from the browser or email client.
Therefore an element of "a creativity" would look like this:
http://www.DOMINIO.com/directorio/elemento_requested
The essential email elements for creating the “perfect creatives”
Now let's see what elements of the email we are talking about:
IMAGES : within a creative, and very frequently, we find images that make it easier for us to read the email received
LINKS : These elements are extremely important as they give us the possibility of expanding the information that the email we received is trying to communicate to us by, for example, in a commercial email, sending us to the page where we can make a purchase about the product about which we have received information.
COMMITMENT LINKS: These are links that are not mandatory but are almost imperative to have so that webmails do not see us as spam. For example, the link to unsubscribe from the newsletter received, or a link to be able to view the email on the server itself in case it does not end up being displayed correctly in our email client.
o, email deliverability is not the same as email delivery
Now that we know the elements of the email that are accessed from a creative and how we can access them (the URL), we will now ask ourselves what all this has to do with SPF and DKIM.
It is very simple: the link between the two is the DOMAIN , since if we have seen that when delivering an email, complying with certain rules ensures that it is delivered correctly, if the content of the email is not met, we may have results that are not entirely satisfactory.
But that's what our colleagues at Mittum are for , they think of everything and allow us to have our own domains within creativity and for everything to work correctly. Let's look at all the elements of the email that must be included to provide a solution to any situation:
IMAGES : In MITTUM, when uploading the images of a creative, they are hosted on a high availability server so that it is always possible to access them. This server is cdn.mittum.com
LINKS : When it comes to having information regarding the actions that a user performs when receiving an email (openings and clicks), MITTUM uses a treatment in the links of the creativity to monitor them through a monitoring server and this is c.mittum.com
COMMITMENT LINKS : These links are provided by the MITTUM platform and have the following domains, depending on the platform used: eu.mittum.com, us.mittum.com or mx.mittum.com
For each element, MITTUM provides in its configuration section the possibility of personalizing it with the same domain with which the shipment will be made. To do this, you only need to perform a simple management in the DNS of the sending domain.
For each of the domains mentioned, a CNAME entry must be created pointing to the MITTUM domain.
Let's take a simple example, if our shipping domain is envioperfecto.com we will have to create three CNAME entries.
We have talked in previous texts about the SPF and DKIM that is applied to our domain and how it helps when it comes to correctly delivering an email.
But we have forgotten one of the american samoa business email list most important elements of email, the content itself , what we commonly call “ creativity ”.
In it we find several elements that are accessed through a " URL " address that is made up of: PROTOCOL + DOMAIN + PATH + ELEMENT
The PROTOCOL indicates how the browser or email client accesses the desired element. The normal way to access it is through http:// (Hypertext Transfer Protocol), although it is also common to see access to said elements through a secure protocol: https:// (Hypertext Transfer Protocol Secure).
The DOMAIN indicates the physical server where these elements are located (remember that a domain is converted by DNS servers into an unambiguous IP address that gives us the actual location of the server).
The PATH or directory is where the requested item is located within the server.
Last but not least, the ELEMENT , which is what the user requests from the browser or email client.
Therefore an element of "a creativity" would look like this:
http://www.DOMINIO.com/directorio/elemento_requested
The essential email elements for creating the “perfect creatives”
Now let's see what elements of the email we are talking about:
IMAGES : within a creative, and very frequently, we find images that make it easier for us to read the email received
LINKS : These elements are extremely important as they give us the possibility of expanding the information that the email we received is trying to communicate to us by, for example, in a commercial email, sending us to the page where we can make a purchase about the product about which we have received information.
COMMITMENT LINKS: These are links that are not mandatory but are almost imperative to have so that webmails do not see us as spam. For example, the link to unsubscribe from the newsletter received, or a link to be able to view the email on the server itself in case it does not end up being displayed correctly in our email client.
o, email deliverability is not the same as email delivery
Now that we know the elements of the email that are accessed from a creative and how we can access them (the URL), we will now ask ourselves what all this has to do with SPF and DKIM.
It is very simple: the link between the two is the DOMAIN , since if we have seen that when delivering an email, complying with certain rules ensures that it is delivered correctly, if the content of the email is not met, we may have results that are not entirely satisfactory.
But that's what our colleagues at Mittum are for , they think of everything and allow us to have our own domains within creativity and for everything to work correctly. Let's look at all the elements of the email that must be included to provide a solution to any situation:
IMAGES : In MITTUM, when uploading the images of a creative, they are hosted on a high availability server so that it is always possible to access them. This server is cdn.mittum.com
LINKS : When it comes to having information regarding the actions that a user performs when receiving an email (openings and clicks), MITTUM uses a treatment in the links of the creativity to monitor them through a monitoring server and this is c.mittum.com
COMMITMENT LINKS : These links are provided by the MITTUM platform and have the following domains, depending on the platform used: eu.mittum.com, us.mittum.com or mx.mittum.com
For each element, MITTUM provides in its configuration section the possibility of personalizing it with the same domain with which the shipment will be made. To do this, you only need to perform a simple management in the DNS of the sending domain.
For each of the domains mentioned, a CNAME entry must be created pointing to the MITTUM domain.
Let's take a simple example, if our shipping domain is envioperfecto.com we will have to create three CNAME entries.