Recommendations in sports marketing for creating email campaigns
Posted: Wed Dec 04, 2024 3:53 am
Recommendations in sports marketing for creating email campaigns
Sports marketing has become one of the most interesting branches of the industry. It is the point where competitive sports and brands interested in reaching a larger audience converge.
We know very well that the eritrea business email list greatest references we can have in sports marketing will come from major global events, such as the Olympic Games , the FIFA Football Cup ("the World Cup") or the NFL Super Bowl .
Post Content
The art of sports marketing
Strategies in sports email marketing
The importance of the competition's naming in the subject line of the email
Sponsored calls to action
The art of sports marketing
However, marketing in sports is much more than that. Every year there are many semi-professional and amateur competitions that are accessible to the average citizen, whether they are popular sports or team sports (soccer, basketball, American football), mass individual competitions (such as running or cycling), as well as alternative sports or activities that are highly visually appealing (such as indoor rock climbing or crossfit competitions).
In order to make all these competitions truly sustainable, the organizers have to look for sponsoring brands that can provide the necessary support for all their operating costs.
This is where marketing specialists have to look for ways to connect brands with the public, and they begin to carry out everything from brand activations within the event itself to coverage in digital media.
Almost logically, email marketing is becoming a great ally for sports marketing today . There are plenty of reasons for this, in a world where most users who can participate in an event of this type have a smartphone, and where the smartphone is activated with its apps most of the time with an email.
Email marketing will grow in 2015
Therefore, when carrying out a sports marketing campaign for your next big or small event, the importance will be to generate value for participants and brands.
Strategies in sports email marketing
Consider the following points, based on formulas from other competitions, to structure a successful and vibrant sports email marketing campaign.
The importance of the competition's naming in the subject line of the email
If you're not familiar with this point, event naming is when a brand takes on large-scale sponsorship of an event:
A great example is the CONMEBOL Copa Libertadores, one of the most intense football club competitions in the world.
The media have properly adopted the branding of the event, including the name, that is, the “ BRIDGESTONE LIBERTADORES CUP ”.
Now imagine that at the event you are trying to promote via email marketing. There will always be a difference between sending a campaign with a header that includes or does not include the macro sponsor.
Sports marketing has become one of the most interesting branches of the industry. It is the point where competitive sports and brands interested in reaching a larger audience converge.
We know very well that the eritrea business email list greatest references we can have in sports marketing will come from major global events, such as the Olympic Games , the FIFA Football Cup ("the World Cup") or the NFL Super Bowl .
Post Content
The art of sports marketing
Strategies in sports email marketing
The importance of the competition's naming in the subject line of the email
Sponsored calls to action
The art of sports marketing
However, marketing in sports is much more than that. Every year there are many semi-professional and amateur competitions that are accessible to the average citizen, whether they are popular sports or team sports (soccer, basketball, American football), mass individual competitions (such as running or cycling), as well as alternative sports or activities that are highly visually appealing (such as indoor rock climbing or crossfit competitions).
In order to make all these competitions truly sustainable, the organizers have to look for sponsoring brands that can provide the necessary support for all their operating costs.
This is where marketing specialists have to look for ways to connect brands with the public, and they begin to carry out everything from brand activations within the event itself to coverage in digital media.
Almost logically, email marketing is becoming a great ally for sports marketing today . There are plenty of reasons for this, in a world where most users who can participate in an event of this type have a smartphone, and where the smartphone is activated with its apps most of the time with an email.
Email marketing will grow in 2015
Therefore, when carrying out a sports marketing campaign for your next big or small event, the importance will be to generate value for participants and brands.
Strategies in sports email marketing
Consider the following points, based on formulas from other competitions, to structure a successful and vibrant sports email marketing campaign.
The importance of the competition's naming in the subject line of the email
If you're not familiar with this point, event naming is when a brand takes on large-scale sponsorship of an event:
A great example is the CONMEBOL Copa Libertadores, one of the most intense football club competitions in the world.
The media have properly adopted the branding of the event, including the name, that is, the “ BRIDGESTONE LIBERTADORES CUP ”.
Now imagine that at the event you are trying to promote via email marketing. There will always be a difference between sending a campaign with a header that includes or does not include the macro sponsor.