111 sales per month or 4 sales per day;

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And for this you need:


Calculate how many of the 10 applications that come to the business are closed in sales. If, for example, 4 of them, then the conversion is 40%.
Accordingly, the calculator calculates and shows that you need to get 279 applications from advertising, approximately 9 per day. Next, you need to calculate the site conversion. For example, for online stores it is 4%, in order to have more real data, let's assume that this indicator is formed at the level of 3%. This means that 3 out of 100 people who visited the site leave an application through it. Then the system calculates the target traffic that is necessary to achieve the desired 3% site conversion, which is more than 9 thousand users per month.

As for the average cost per click, it may be different for different niches. For taiwan rcs data example, in product advertising, the cost of a click ranges from 1.80 to 4.50 hryvnias. Let's assume, for the sake of modeling the situation, that the average cost per click is 3 hryvnias per click. Then, in order to achieve half a million hryvnias in sales with an average check of 4,500 thousand, you need to invest a thousand dollars in advertising ( at the exchange rate on the day of the conference - ed. ). So, the share of advertising costs will be approximately 6% of the total turnover . This means that 1,000 dollars will be 6% of the 500,000 hryvnias that advertising will earn.

If the site is user-friendly, has a clear interface and an order form, then its conversion will increase. However, conversion is only half the battle. The left application must be processed by a manager, who can make an upsell and increase the check, or, conversely, lose the client.