Podcasts: is this a trend that is here to stay?
Posted: Wed Jan 29, 2025 5:26 am
As Charlie Brown would say, time is king . It's the one who rules. It's the one who dictates how much we can accomplish during our days. And if that weren't enough, time is also selfish . It almost never lets us do two things at the same time, because it likes exclusivity. Almost no one has the gift of doing two things well at the same time, have you noticed? But do you know what the king didn't count on? The power of Podcasts!
This may be the main reason why this format is gaining so much attention and is becoming popular with the public. The versatility of podcasts has allowed people to take control of their time . Now, anyone who wants to can listen to whatever they want while doing other activities.
Podcast is the new radio
Just as e-books are the most modern form of traditional physical books and blog articles are the new version of printed newspapers, radio has also had its upgrade with the emergence of podcasts. Here are some facts that prove the strength of this format:
Between 2019 and 2020, Brazil gained 7 million more podcast listeners over the age of 16;
Pandemic causes acceleration in podcast consumption in Brazil;
More than 63% of people who listen to podcasts have linkedin data already purchased at least one product or service advertised through this channel.
This data definitely cannot be ignored. After all, when producing content for an audience, it is necessary to be aware of their consumption habits and behaviors. And what do the news above tell us?
It shows us that with the advent of social isolation, triggered by COVID-19, our routine has undergone a restructuring. This restructuring has contributed to the widespread acceptance of podcast consumption. And this habit, which gained strength during the pandemic, has increasingly shown that it is here to stay. After all, nowadays it is not uncommon to see people with headphones on the bus, at the gym or even at work.
And the numbers don't lie: 81% of listeners consume podcasts at least once a week .
But why all this fuss about podcasts?
To answer this question, we can consider two points of view: the listener's side and the side of those who produce content in this format.
Advantages of audio content for listeners
As already mentioned, podcasts ensure time optimization . Which, in itself, is already a huge advantage. However, this is not the only reason that has led people to adopt this type of content. We can also highlight:
Consumption of valuable content for free;
More relaxed and informal language, allowing for greater proximity between speaker and listener;
Themes are mostly light, creative and fun, which end up serving as an escape valve for users;
Accessibility.
Advantages of audio content for companies
Knowing that audiences are consuming podcasts, why would companies necessarily need to adapt to this new format? After all, many people might think, “I already have a consolidated marketing strategy.
This may be the main reason why this format is gaining so much attention and is becoming popular with the public. The versatility of podcasts has allowed people to take control of their time . Now, anyone who wants to can listen to whatever they want while doing other activities.
Podcast is the new radio
Just as e-books are the most modern form of traditional physical books and blog articles are the new version of printed newspapers, radio has also had its upgrade with the emergence of podcasts. Here are some facts that prove the strength of this format:
Between 2019 and 2020, Brazil gained 7 million more podcast listeners over the age of 16;
Pandemic causes acceleration in podcast consumption in Brazil;
More than 63% of people who listen to podcasts have linkedin data already purchased at least one product or service advertised through this channel.
This data definitely cannot be ignored. After all, when producing content for an audience, it is necessary to be aware of their consumption habits and behaviors. And what do the news above tell us?
It shows us that with the advent of social isolation, triggered by COVID-19, our routine has undergone a restructuring. This restructuring has contributed to the widespread acceptance of podcast consumption. And this habit, which gained strength during the pandemic, has increasingly shown that it is here to stay. After all, nowadays it is not uncommon to see people with headphones on the bus, at the gym or even at work.
And the numbers don't lie: 81% of listeners consume podcasts at least once a week .
But why all this fuss about podcasts?
To answer this question, we can consider two points of view: the listener's side and the side of those who produce content in this format.
Advantages of audio content for listeners
As already mentioned, podcasts ensure time optimization . Which, in itself, is already a huge advantage. However, this is not the only reason that has led people to adopt this type of content. We can also highlight:
Consumption of valuable content for free;
More relaxed and informal language, allowing for greater proximity between speaker and listener;
Themes are mostly light, creative and fun, which end up serving as an escape valve for users;
Accessibility.
Advantages of audio content for companies
Knowing that audiences are consuming podcasts, why would companies necessarily need to adapt to this new format? After all, many people might think, “I already have a consolidated marketing strategy.