What Technology Stack Every Small Business Should Have
Posted: Tue Dec 03, 2024 3:36 am
When it comes to a small business, deciding on the best technology stack to consider for managing its marketing tasks can be challenging.
This can be due to the costs of these applications and service tools, especially if you’re just starting out with a minimal budget.
That being said, your business must buy phone number list have marketing tools as they are used to automate, optimize and scale your marketing efforts.
Regardless of the scale of your business, it should be noted that a technology stack will look different to a company. So even though you’re a small business with a limited budget, it’s highly recommended to still have a technology stack that covers your marketing tool basics.
It can be daunting to put together the essentials needed for success, but this is where we come in.
First, we will review what tech stack every small business should have.
Social Media
As we live in the digital technology era, having a social media presence is vital.
With 67% of marketers saying that social listening is a valuable way to track and understand changing customer needs, social media is essential for any business to integrate into their marketing strategies.
Being one of the most valuable tools for connecting and communicating with your customers more meaningfully, it’ll always help your company and audience connect with up-to-date information about your products and services.
As great as social media sounds, it’s understandable that it can be pretty time-consuming to keep up with all your social media platforms. This is where a social media marketing tool comes in to help automate your social media tasks, such as publishing and scheduling content, to name a few.
With a unique, easy-to-use marketing tool such as Hootsuite, it’s an excellent way to schedule your posts in advance, edit your social media calendar and provide basic analytics for every single one of your posts. Their different plans have never been easier to choose what’s right for you.
Search Engine Optimization (SEO)
Regardless of how much time and effort you have spent creating your website, you may be wondering how to get your target audience to find your website in the first place.
If this sounds familiar, then the reason is that you probably aren’t incorporating any SEO tools with your technology stack.
How search engine optimization works are that it allows you to measure, optimize and monitor all the changes with the search engine algorithms and competitor rankings for your chosen search engines.
With these tools assisting with improving your online presence and visualization, SEO marketing stack tools such as Semrush reports your keyword volumes, backlinks, competitor analysis, marketing analysis, and click rates, just to name a few.
Collaborations
With collaboration tools, these are an all-in-one communication platform for your whole team to share files, chat, and manage projects and assignments.
Using collaboration tools will offer your business a fair, more efficient way to communicate with one another, improving overall productivity extensively.
Effective communication generates 4.5 times higher talent retention; with software such as Asana, you’ll be able to send messages to one another, coordinate tasks, share files, and delegate responsibilities.
This can be due to the costs of these applications and service tools, especially if you’re just starting out with a minimal budget.
That being said, your business must buy phone number list have marketing tools as they are used to automate, optimize and scale your marketing efforts.
Regardless of the scale of your business, it should be noted that a technology stack will look different to a company. So even though you’re a small business with a limited budget, it’s highly recommended to still have a technology stack that covers your marketing tool basics.
It can be daunting to put together the essentials needed for success, but this is where we come in.
First, we will review what tech stack every small business should have.
Social Media
As we live in the digital technology era, having a social media presence is vital.
With 67% of marketers saying that social listening is a valuable way to track and understand changing customer needs, social media is essential for any business to integrate into their marketing strategies.
Being one of the most valuable tools for connecting and communicating with your customers more meaningfully, it’ll always help your company and audience connect with up-to-date information about your products and services.
As great as social media sounds, it’s understandable that it can be pretty time-consuming to keep up with all your social media platforms. This is where a social media marketing tool comes in to help automate your social media tasks, such as publishing and scheduling content, to name a few.
With a unique, easy-to-use marketing tool such as Hootsuite, it’s an excellent way to schedule your posts in advance, edit your social media calendar and provide basic analytics for every single one of your posts. Their different plans have never been easier to choose what’s right for you.
Search Engine Optimization (SEO)
Regardless of how much time and effort you have spent creating your website, you may be wondering how to get your target audience to find your website in the first place.
If this sounds familiar, then the reason is that you probably aren’t incorporating any SEO tools with your technology stack.
How search engine optimization works are that it allows you to measure, optimize and monitor all the changes with the search engine algorithms and competitor rankings for your chosen search engines.
With these tools assisting with improving your online presence and visualization, SEO marketing stack tools such as Semrush reports your keyword volumes, backlinks, competitor analysis, marketing analysis, and click rates, just to name a few.
Collaborations
With collaboration tools, these are an all-in-one communication platform for your whole team to share files, chat, and manage projects and assignments.
Using collaboration tools will offer your business a fair, more efficient way to communicate with one another, improving overall productivity extensively.
Effective communication generates 4.5 times higher talent retention; with software such as Asana, you’ll be able to send messages to one another, coordinate tasks, share files, and delegate responsibilities.