Oral care brands are engaging Gen Z through design and marketing

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Next-generation hygiene


Trend: Emerging oral care brands are making every effort to appeal to the Gen Z demographic, using a youthful aesthetic in their marketing and branding, similar to that used in the makeup and skincare space.

Insight: Generation Z has emerged as a trend-setter in pop culture and design. They have a wider range of preferences and needs that need to be met before they become brand loyalists. Everything from inclusivity to social media is influencing this generation’s purchasing decisions, and brands are having to adapt.

Waste-free oral hygiene tools. The DuraPik reusable toothpick is made from recycled materials.
Eco-friendly dental flossing devices. The conceptual Phloss eliminates the need for regular dental floss.
Waterless hygiene travel kits. The waterless cleansing kit includes thailand number data body care products and toothpaste in tablet form.
Toothbrushes with LCD touch screen.
Refreshing toothpastes with salt.
Collections for oral beauty.
Rating: 8.4.



Brands in escape rooms
Brands promote themselves in the market with the help of games in which you have to find a way out of a room.

Trend: Since brands are still unable to interact with consumers in person as they used to, many are opting for interactive consumer experiences online. One format for promoting products is virtual escape rooms.

Insight: With many consumers still facing restrictions on public spaces, people are choosing to stay home. This has created opportunities for greater engagement with the digital space, where more brands are looking to connect with customers.

Virtual escape rooms in apps. IKEA invites Snapchat users to escape from a cluttered room.
Real-time virtual escape rooms. Amazon Prime has developed an adventure game based on the comedy series "The Good, the Bad, and the Ugly."
Virtual escape rooms. The Calgary Public Library recently hosted an interactive gaming event.