According to the scientists, their device could

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Incubation of dreams
As Facebook noted, mind-reading technology was far from commercial application. Researchers began looking for a way to penetrate people's minds through sleep.

In July 2020, American scientists introduced the Dormio device and a new method of influencing humans, which they called targeted dream incubation. The researchers found that a person in a transitional state of sleep, hypnagogia, is susceptible to external stimuli.

Dormio determined when a person was between sleep and reality based on data on loss of muscle tone, changes in heart rate and changes in skin conductance. The glove then transmitted this information to Jibo, which was placed next to the subjects.

Jibo dictated the meaning of the visions and prevented sleepers from entering a deep sleep phase: for example, it uttered words such as "fork" or "rabbit" when the device on its arm signaled release from hypnagogia. In 67% of cases, when the robot uttered the word "tree", it appeared in a dream.


be used for sleep learning and to treat conditions albania number data such as post-traumatic stress disorder.

In June 2021, the inventors of the technology, Adam Haar Goi, Robert Stickgold, and sleep researcher Antonio Zadra, stated in an open letter that advertisers could take advantage of dream incubation and called for a ban on "hacking" the brains of sleeping people.

A group of scientists recalled an experiment in which smokers were forced to cut down on tobacco consumption by mixing unpleasant odors with cigarette smoke while they slept. Otherwise, people were willing to pay more for food if its name was spoken next to them before they woke up.

In both cases, people did not remember the external influence. In a new essay published in November 2021, the scientists noted that similar techniques with sounds or other stimuli could be used by advertisers to subtly stimulate desire.

“Specially selected nighttime soundtracks will become the backdrop for our sleep, as the endless billboards that litter the highways have become for reality.” — from the scientists’ letter.

The group of scientists gave several examples. In December 2020, Xbox released a series of videos as part of its “Power of Your Dreams” campaign. People talked about how images from fictional worlds came to them in their dreams after playing games on the console.

In January 2021, the Molson Coors brewing company asked 18 volunteers to watch a bright video with landscapes and images of its products before going to bed, and then listen to an eight-hour “soundscape.”