The main purpose of the app is to help small and medium-sized businesses interact more easily with their customers , making communication faster and more direct , as well as more effective .
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How WhatsApp Business Works
In fact, each company will be able to create a personal account to which they can associate a unique telephone number (which can be either mobile or landline), then setting their profile data new zealand whatsapp number data 5 million (from the name of the business, which cannot be changed once entered, to the address, hours, email and website). The company account will then be verified by WhatsApp and reported to users as a "Business Account" , through distinctive icons.
The app offers businesses a suite of intelligent messaging tools , such as quick responses to frequently asked customer questions, welcome messages to new customers, and messages that notify you when you are unavailable to chat, giving you the ability to send automated communications to users based on the information they want to receive (such as your business hours).
Finally, companies will be able to access a database of messaging statistics , which reports for example the number of messages sent and those read, in order to better optimize their customer interaction strategies.
On the user side, however, WhatsApp is keen to underline in its official blog news that there will be no major changes and that you will be able to maintain full control over the messages you receive, including the ability to block business contacts from whom you no longer wish to receive communications and report any spam messages.
WhatsApp Business: Future Ally for e-Commerce?
In the meantime, word has already spread of the possible introduction of an additional feature to WhatsApp Business, which would allow users to make in-App payments : definitely good news for all those who deal with the social media application for e-Commerce or who intend to invest in this activity.
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