It is clear that LinkedIn is often used for business to business, connecting is not lost on anyone. But what is still rarely used on this platform to find the connection with the target group, is social advertising campaigns. Using corporate gifting as an advertising campaign offers many advantages and is an emerging strategy. It is suitable for agencies or large companies that want to find a connection with their target group. But what exactly is the secret to success with corporate gifting on LinkedIn?
You reach the right target group . People within organizations that arrange corporate gifts such as the HR team, office managers, management or other B2-oriented employees are active on LinkedIn.
Campaigns allow you to target this audience by function . In addition to broad interests that you can target, you can specifically target by function, seniority or the size of companies.
You reach a new target group , namely business to business instead of business to consumer. You will buy phone number list be top of mind with these people, especially if they actually buy your products and distribute them to their employees (your B2C target group).
In addition, you can use both English and Dutch campaigns, allowing you to reach a broader B2B target group .
You can sell products in large quantities . Companies can specify how large the packages should be. For example, 20, 50 or 100 pieces.
Corporate gifting campaigns go full-funnel on LinkedIn
On LinkedIn you also create brand awareness , which can increase your reach. If you want to use your campaign full-funnel, then you can best use these campaigns.
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