A intended as an online version of Black Friday, the holiday is increasingly shifting from the shopping streets to the internet. Online sales records are therefore expected in 2021.
Social media has a significant share of Black Friday traffic with more than 10% and this is expected to increase. Do you want to draw attention to your actions via social media campaigns? Take advantage of Tara Bos's tips and tricks:
Get in touch with your target group early . For example, by sharing more about your upcoming deals on your organic channels or by collecting email addresses via a lead ad campaign.
Plan your social media ads ahead. Ad prices are rising in the run-up to Black Friday. With a reach & frequency campaign, you determine the frequency, costs and reach of your campaign in advance and know exactly what costs you can expect.
Leverage shoppable content with Instashops . This makes it easier for consumers to view and purchase your products via product tags in a 'shoppable post'.
Inspire your audience with a gift guide and share it on the Instagram feed, Facebook and Pinterest. phone number list Use creative images or a video to stand out and attract attention.
Use catchy content . Because although discounts will be the main trigger for spontaneous purchases, you have to stand out. For example, with persuasive texts, interactive content, a combination of recognizable organic and paid content, the right hashtags and by approaching it slightly differently than the rest.
For more advice and additional pro tips, check out her article on Black Friday and social media advertising .
Laptop with shopping cart money and sign with Black Friday Sale on it
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