Guidelines that encourage creators to invest in accurate and quality content
Posted: Thu Mar 27, 2025 7:16 am
But Facebook notices that there are also malicious people who use such a URL shortener to conceal the actual (name of the) destination page. Cloaking, in other words. With this they bypass the link assessment process. And they lead visitors to pages with problematic content such as pornography or financial fraud. And that is where Facebook intervenes.
This measure also reminds me of the transparency of the recently introduced link stickers on Instagram Stories. This means that you can now clearly see which site you end up on when you click.
5. Links to websites that require unnecessary user data
Have you come up with a fun lead generator for Facebook? Think twice . Posts with links that lead to a page that first asks for personal information are distributed less. Facebook gives an example of a quiz, where you first have to fill in your name, email address and phone number to be able to complete the quiz.
Good to know: this does not apply to websites that use a paywall.
Other guidelines discussed include:
Ad farms (think of websites with full-page advertisements);
Low-quality browsing experiences (such as deleted pages or mobile-unfriendly pages);
Low-quality comments (wordless or long copy-and-pasted text);
Low-quality events (due to conflicting details or lack of details, or created by an account or page with inauthentic behavior);
Pages that are suspected of being spam (malware, phishing, etc.);
Comments that are likely to be reported or hidden (because they are similar to other comments that have already been hidden or reported);
Sensationalist health content and commercial health messages (about miracle cures).
You can read more about this in Facebook's Transparency Center .
The second pillar that Facebook bases its content distribution guidelines on is intended to encourage publishers phone number library to create original, accurate, and quality content. Or as they put it themselves :
We want people to have interesting new material to engage with in the long term, so we're working to set incentives that encourage the creation of these types of content.
9 guidelines
Based on that, 9 guidelines have been drawn up for types of content that get less organic reach. I will summarize them briefly:
Domains with limited original content. Such as links to content that is largely taken from other news sources, or of low quality with the aim of going viral or triggering a lot of website traffic.
Fact-checked disinformation. Content that has been identified as disinformation in whole or in part by objective, third-party parties.
Inauthentic sharing – Pages that artificially inflate views or engagement on posts. For example, by using fake accounts or Pages to share posts extensively.
Links to domains and pages with a high click gap. A link to a website that receives a disproportionate amount of clicks from Facebook, compared to traffic from other sources.
News articles without transparent authorship. Articles that do not include an author's name or editorial information.
This measure also reminds me of the transparency of the recently introduced link stickers on Instagram Stories. This means that you can now clearly see which site you end up on when you click.
5. Links to websites that require unnecessary user data
Have you come up with a fun lead generator for Facebook? Think twice . Posts with links that lead to a page that first asks for personal information are distributed less. Facebook gives an example of a quiz, where you first have to fill in your name, email address and phone number to be able to complete the quiz.
Good to know: this does not apply to websites that use a paywall.
Other guidelines discussed include:
Ad farms (think of websites with full-page advertisements);
Low-quality browsing experiences (such as deleted pages or mobile-unfriendly pages);
Low-quality comments (wordless or long copy-and-pasted text);
Low-quality events (due to conflicting details or lack of details, or created by an account or page with inauthentic behavior);
Pages that are suspected of being spam (malware, phishing, etc.);
Comments that are likely to be reported or hidden (because they are similar to other comments that have already been hidden or reported);
Sensationalist health content and commercial health messages (about miracle cures).
You can read more about this in Facebook's Transparency Center .
The second pillar that Facebook bases its content distribution guidelines on is intended to encourage publishers phone number library to create original, accurate, and quality content. Or as they put it themselves :
We want people to have interesting new material to engage with in the long term, so we're working to set incentives that encourage the creation of these types of content.
9 guidelines
Based on that, 9 guidelines have been drawn up for types of content that get less organic reach. I will summarize them briefly:
Domains with limited original content. Such as links to content that is largely taken from other news sources, or of low quality with the aim of going viral or triggering a lot of website traffic.
Fact-checked disinformation. Content that has been identified as disinformation in whole or in part by objective, third-party parties.
Inauthentic sharing – Pages that artificially inflate views or engagement on posts. For example, by using fake accounts or Pages to share posts extensively.
Links to domains and pages with a high click gap. A link to a website that receives a disproportionate amount of clicks from Facebook, compared to traffic from other sources.
News articles without transparent authorship. Articles that do not include an author's name or editorial information.