Practical overviews
Posted: Sat Apr 05, 2025 4:03 am
Are you recharged and ready to get back to work after your vacation? Start the (emotionally) second half of your year well and read this article about social media. This way you are fully informed and can work on your channels, strategy and influencer marketing with a fresh perspective.
First of all, it is fun to look back a bit further: to the beginning of this year. In his annual article, Sjef Kerkhofs shared his outlook with 10 social media trends for 2019. Where are we now, halfway through the year? Stories, groups, commercial direct messages… Read the article and decide where you are going to focus your arrows. In addition, this article about trends in social advertising is a must-read.
While we're looking back, check out the article I wrote earlier this year about the state of social media .
Curious about the must-reads on digital marketing? You can find them in this article . And the must-reads on content and communication can be found here .
1. Ephemeral content
2. Practical overviews
3. Instagram
4. LinkedIn
5. Facebook
6. Social advertising
7. Influencer marketing
8. TikTok
9. Dark social
1. Ephemeral content
What is recurring in both articles is the success of Stories. Many channels make it possible telegram data to create, distribute and view this type of content. It is ephemeral content : visual stories that disappear after a certain time. This type of content fits well with how we consume content today and plays on Fear Of Missing Out. The posts are usually less perfect than 'regular' content that does not disappear, and therefore often gives a more realistic picture. It is a good way to keep your audience involved and , according to author Lisanza Faccilongo, has 'a marketing power that is too important to ignore'. Research by Social Media Today and SEMRush shows that Stories are essential for visibility on Instagram.
Back to daily practice. Bookmark this article with the ultimate overview of all social media dimensions for 2019. Also be sure to check out the infographic with shortcuts for social media. Especially useful if you do not use a planning tool and plan a lot in a row on the platform itself.
First of all, it is fun to look back a bit further: to the beginning of this year. In his annual article, Sjef Kerkhofs shared his outlook with 10 social media trends for 2019. Where are we now, halfway through the year? Stories, groups, commercial direct messages… Read the article and decide where you are going to focus your arrows. In addition, this article about trends in social advertising is a must-read.
While we're looking back, check out the article I wrote earlier this year about the state of social media .
Curious about the must-reads on digital marketing? You can find them in this article . And the must-reads on content and communication can be found here .
1. Ephemeral content
2. Practical overviews
3. Instagram
4. LinkedIn
5. Facebook
6. Social advertising
7. Influencer marketing
8. TikTok
9. Dark social
1. Ephemeral content
What is recurring in both articles is the success of Stories. Many channels make it possible telegram data to create, distribute and view this type of content. It is ephemeral content : visual stories that disappear after a certain time. This type of content fits well with how we consume content today and plays on Fear Of Missing Out. The posts are usually less perfect than 'regular' content that does not disappear, and therefore often gives a more realistic picture. It is a good way to keep your audience involved and , according to author Lisanza Faccilongo, has 'a marketing power that is too important to ignore'. Research by Social Media Today and SEMRush shows that Stories are essential for visibility on Instagram.
Back to daily practice. Bookmark this article with the ultimate overview of all social media dimensions for 2019. Also be sure to check out the infographic with shortcuts for social media. Especially useful if you do not use a planning tool and plan a lot in a row on the platform itself.