Before redesigning, rebuilding or migrating a website`
Posted: Sat Apr 05, 2025 4:06 am
Website redesign is a great opportunity to improve its functionality and aesthetics, but it is also a serious threat to your search engine rankings. Many companies have experienced a dramatic drop in organic traffic after implementing a new design that did not include key SEO elements.
Conducting an SEO audit before starting work on a new version of your website allows you to:
Identify valuable assets – determine which pages generate the most organic loan database traffic and need special protection during migration.
Maintain key SEO elements – ensure URL structure, internal linking, meta tags, headings, and other important elements are properly moved or optimized.
Plan your redirect strategy – develop a 301 redirect map for changing URLs to maintain link strength and not lose position in search results.
Identify areas for improvement – use the design change/migration as an opportunity to fix existing SEO issues.
Create a plan for implementing new features – plan the implementation of modern technical solutions supporting SEO, such as structured data or AMP.
Conducting an SEO audit before starting work on a new version of your website allows you to:
Identify valuable assets – determine which pages generate the most organic loan database traffic and need special protection during migration.
Maintain key SEO elements – ensure URL structure, internal linking, meta tags, headings, and other important elements are properly moved or optimized.
Plan your redirect strategy – develop a 301 redirect map for changing URLs to maintain link strength and not lose position in search results.
Identify areas for improvement – use the design change/migration as an opportunity to fix existing SEO issues.
Create a plan for implementing new features – plan the implementation of modern technical solutions supporting SEO, such as structured data or AMP.