The aspects linked to this pillar

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This pillar includes all the actions and optimizations that can be done on the internal part of the website.

All the effort that goes into developing and structuring the company page is included in this point.

Among the things that need to be worked on are:

Technical SEO: which deals with aspects related to page speed, site structure and data that will be evaluated by internet search engines
Content SEO: focuses heavily on the interests of the page visitor, as it seeks to improve issues related to the production of website content, choice of keywords, positioning in the SERP, heading tags and guidance on the use of internal and external backlinks in the texts.
Off-page SEO
Off-page SEO concerns all actions that can be taken on the external part of the website.



Backlinks: unlike the backlinks mentioned in the text, this special lead does not refer to those that the website will use, but rather to when the content of your website has been used as external backlinks on other people's or companies' websites. This shows that your content has achieved authority and is being used as a reference.
ORM: refers to the brand's presence on a platform for exclusive use by users, where they detail their experiences with the brand and their interactions. The most common examples would be Reclame Aqui, Reviews pages, and places to exchange experiences.
Resonance on social networks: this involves having the brand name, or some marketing action , on social networks, with hashtags and thumbs where network users make mentions (we hope positive) of your brand and your products.
UX
Search engine algorithms, especially Google, provide metrics (information) about specifics of user interactions with the company's website.

Data such as how long on average people spend on pages, how many pages are visited, recurrence of visits by the same user in a given period of time, number of clicks, are examples of metrics that Google makes available to analyze the performance of websites.

This way, it is possible to analyze which aspects need to be better worked on in SEO on the website.