Long-term partnership program #InfluencerSquad
Posted: Sat Apr 05, 2025 4:11 am
The last example I will discuss comes from multi-brand beauty chain Sephora . This company has its own influencer incubator program and therefore approaches things a little differently. Sephora announced that it was looking for (initially) 24 influencers for its #SephoraSquad partnership program . To be eligible, interested parties were asked to submit a testimonial from their fan base that showed why you would be a good fit for Sephora. This resulted in 240,000 testimonials and useful insights. This gives the opportunity to test which potential ambassador, according to his/her followers, best matches the values that the brand wants to convey.
The 24 influencers will be part of an extensive long-term program, including coaching and studio access. The buy bulk sms service Squad will have a great deal of freedom. The idea is for the ambassadors to continue to act as critical experts, as their audiences have come to expect. Or, as Sephora puts it :
Unique, unfiltered, sorry-not-sorry storytellers.
This example shows that even an existing traditional large retailer is taking serious steps towards long-term influencer marketing, where influencers are given autonomy with the brand as director.
Choose long over short
It is tempting to start with short-term actions, but this is undesirable. Long-term policy (branding) is important right now. The idea of building brands through influencers usually results in short-term activities in our country. What is missing is a method, with a variable as a starting point that responsibly links influencers and brands.
Refreshing and inspiring examples of long-term influencer marketing can be found in the e-commerce and fashion & beauty industries in particular. Influencer marketing has acquired a place in the marketing mix of brands. This is clear and understandable, although there is still plenty of homework to be done to take it to a higher level as a generic discipline.
The 24 influencers will be part of an extensive long-term program, including coaching and studio access. The buy bulk sms service Squad will have a great deal of freedom. The idea is for the ambassadors to continue to act as critical experts, as their audiences have come to expect. Or, as Sephora puts it :
Unique, unfiltered, sorry-not-sorry storytellers.
This example shows that even an existing traditional large retailer is taking serious steps towards long-term influencer marketing, where influencers are given autonomy with the brand as director.
Choose long over short
It is tempting to start with short-term actions, but this is undesirable. Long-term policy (branding) is important right now. The idea of building brands through influencers usually results in short-term activities in our country. What is missing is a method, with a variable as a starting point that responsibly links influencers and brands.
Refreshing and inspiring examples of long-term influencer marketing can be found in the e-commerce and fashion & beauty industries in particular. Influencer marketing has acquired a place in the marketing mix of brands. This is clear and understandable, although there is still plenty of homework to be done to take it to a higher level as a generic discipline.