When running multi-channel marketing campaigns, it’s easy to get lost in reporting. With the ability to integrate with other services like Google Ads, LinkedIn, Google Analytics 4, and vnpay database Facebook, BigQuery is a powerful tool that will allow you to create a unified reporting system – the main source of truth about your company’s data.
THIRD: It has no expiration date
Data without an expiration date is a huge asset in analytics. User data in GA4 is retained for a maximum of 14 months. How many times have you needed to look at older data and gain a broader picture? No problem. BigQuery allows you to archive data without time limits and have full flexibility in analyzing multi-year trends. Checkmate!
Data centralization is power!
-
nusaiba128
- Posts: 790
- Joined: Mon Dec 23, 2024 9:05 am
