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With the holidays just around the corner, many brands are gearing up for new and improved holiday email campaigns to attract new customers and increase sales.
This channel works really well for brands because it offers a personalized way to spread the holiday spirit and encourage customers to make a purchase.
But are they doing it right? Will they get a good ROI from their campaigns?
Let’s explore some of the dos and don’ts of holiday email marketing to help you create memorable experiences and build long-term relationships beyond the holiday season.
Do: Set a goal
Every email marketing campaign needs goals. Just because your holiday email campaign may be short-term doesn’t mean you can’t benefit from setting goals to achieve.
It could be more clicks, downloads, or purchases. Or maybe you have a broader goal, which is to business owner data increase brand awareness or improve customer engagement.
Setting a goal will help you shape your email marketing strategy by giving you insights into how to proceed, such as:
Which audience(s) to address?
What tone and message to include in your emails
Don't: Send last minute emails
It's best to send holiday emails in advance before the holiday season begins.
Otherwise, you risk missing out on valuable opportunities. Potential customers may be on vacation, so they may not check their emails. Another possibility is that customers have already done their holiday shopping, so your emails will no longer be relevant to them.
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