An influencer has a minimum engagement rate
Posted: Sat Apr 05, 2025 5:55 am
It is not easy to find the right influencer for your campaign. How do you go about it? And what should you pay attention to? I will tell you in this article.
If you have developed your campaign with this step-by-step plan , you will now know which target group you want to reach and via which channel. Suppose you want to use Instagram influencers for your campaign. Then you will have to search on that platform for influencers that may fit your campaign. On Instagram you can easily search by hashtag, location and people. If you have found an influencer that appeals to you, I always advise you to check the account on a number of points.
1. Commitment
How warm is the relationship with the followers? Do they respond to comments and do they whatsapp number list have a minimum engagement rate of 5%? I always go for a high interaction instead of the number of followers. Interaction is more important than reach. You can calculate the engagement by adding the likes and comments together and dividing by the number of followers x 100. I always use the 5-5-5 rule.
What exactly does this mean?
An influencer posts at least 5 posts on Instagram
An influencer has at least 5,000 followers
2. Authenticity
Always check if there are any strange collaborations that you cannot place. It is important that an influencer is true to his or her niche. By this I mean that a beauty influencer should not suddenly randomly promote a car. Also make sure that an influencer does not post too much sponsored content. You do not want an influencer to position himself as a figurehead.
If you have developed your campaign with this step-by-step plan , you will now know which target group you want to reach and via which channel. Suppose you want to use Instagram influencers for your campaign. Then you will have to search on that platform for influencers that may fit your campaign. On Instagram you can easily search by hashtag, location and people. If you have found an influencer that appeals to you, I always advise you to check the account on a number of points.
1. Commitment
How warm is the relationship with the followers? Do they respond to comments and do they whatsapp number list have a minimum engagement rate of 5%? I always go for a high interaction instead of the number of followers. Interaction is more important than reach. You can calculate the engagement by adding the likes and comments together and dividing by the number of followers x 100. I always use the 5-5-5 rule.
What exactly does this mean?
An influencer posts at least 5 posts on Instagram
An influencer has at least 5,000 followers
2. Authenticity
Always check if there are any strange collaborations that you cannot place. It is important that an influencer is true to his or her niche. By this I mean that a beauty influencer should not suddenly randomly promote a car. Also make sure that an influencer does not post too much sponsored content. You do not want an influencer to position himself as a figurehead.