Four ways
You can use chat and messaging at different moments in the customer journey . Think of a first visit to the site, during the check-out process or when the package or service has been delivered. There are roughly four ways to send chat messages:
A customer buys a pair of jeans from your online store and the next day he automatically receives a message thanking him for his purchase.
2. Reactive and automated
A customer bought a dark red pair of trousers, but after one wash the colour has faded. The special lead system recognises the question and immediately sends the customer the correct information to report the complaint and return the trousers.
3. Manual and one-to-many
Pop-up stores with swimwear are opened at the more well-known beach tents by the sea. You send a standard message to a selected group of people (based on age and location) to point them to the temporary sales points.
4. Manual and one-to-one
A customer is very happy with his new swimming trunks and enthusiastically shares a beach photo on Facebook in which he tags the location and the brand. To thank him for this, he receives a personal message with a discount code for his next purchase.
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