4 development models based on SWOT analysis

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Based on the SWOT analysis, companies can choose one of 4 strategies:

Aggressive strategy (maxi-maxi)
An optimal strategy in a situation of dominance of strengths rich people database and numerous market opportunities. It promotes expansion and dynamic development, for example through:

takeovers of competitors,

new investments (e.g. use of new technologies),

focusing on the company's most profitable products.

Conservative strategy (maxi-mini)
Used when strengths outweigh weaknesses, but there are significant potential external threats. It involves:

concentration on internal resources,

searching for new sales markets,

improving existing products,

striving to reduce costs.