Only that much, and as much as that.

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The key difference between a loyal customer and a one-time customer is their approach to shopping and their relationship with a brand. A one-time customer may make a purchase but has little intention of returning, unlike a loyal customer who has established a strong relationship with a brand and is willing to make repeat purchases. Loyal customers are less susceptible to competition and price fluctuations, which makes them more valuable to the company.



Everything seems extremely simple and understandable, but in practice it is many months/many years of work and many processes that must take place simultaneously. Building customer loyalty affects all areas of the company - architect database from the basics: marketing, sales department, customer service, to personal branding of each employee. So how to do it well?

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Why do we trust some brands and not others?
Exactly. In addition to marketing, we also deal with being consumers. Which brands are trustworthy for us and why do we love some of them at first sight – and others, even those that offer more – we don’t?

It turns out that it is very complex. On the one hand, we have what brands communicate, and on the other: how and where they do it.