Our first marketing strategy tip for dentists is to know your persona, that is, your target audience. Who exactly do you work for? Who are your clients? Where is your focus? Do you want to specialize as a dentist or just perform routine care?
All of these points count. As for age range and gender, dentists do not have many restrictions. They are not like clothing stores, which can only sell women's, men's or children's products. On the contrary, we define the persona by the type of service, surgery or procedure in which they specialize. Once you define your persona, we can continue with our strategies.
Have a Google My Business page
Having a Google My Business page is not only necessary for dentists, but for anyone who wants to stand out in the market in which they operate. Why do we say this? Because your competition is there. If you search on Google right now for “Dentist in [name of your city]”, you will certainly find your competitors fighting for the top positions.
Known in English as Google My Business, or business owner. Your brand is your name, and it needs to appear even when it is not searched directly, as was the example we gave in the previous paragraph.
So, go to Google My Business, enter your contact information, preferably a phone number that has WhatsApp Business, the address of your office and your opening hours. Also try to add photos of the location, so your customer already knows what to expect.
It may seem like a simple thing to do, and it really is. Few professionals give Google My Business the importance it really needs, largely because they already have a satisfactory demand for work, but they miss out on incredible opportunities to often triple their revenue thanks to the visibility they can receive.
Encourage patient reviews
Google My Business works as a local SEO tool . SEO is an acronym for Search Engine Optimization. What does this mean? That the platform serves to optimize the content of your page for the most used search engine in the world: Google itself.
The term “local” comes next because searches are always related whatsapp number list to the region where you work. However, if you search now in the way we mentioned earlier, you will see that there is a list, and that some professionals appear above the name of others, in first place.
Why does this happen? Mainly because of the reviews that this professional has. Location also matters (offices closer to the city center or the location of the person searching tend to appear at the top), but only reviews can be used to improve your positioning.
How can you use this to your advantage? Ask your friends and family to leave good reviews about your work on the platform, and encourage your patients to leave their own opinions (preferably 5 stars) about the service you provide as a healthcare professional.
Over time and with positive reviews, you will see that your search rankings will improve considerably.
Invest in content marketing
Remember when we mentioned content marketing ? It is currently the main tool of Inbound Marketing , a set of actions that aims to attract new customers and audiences through all available digital platforms. Content marketing brings credibility and visibility to your brand, which in the case of dentists, is the professional's own name.
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