It's been more than a decade since everything started moving on its own gear, however, what has been proven is that ultimately the style of media that was created, the digital world, is constantly changing and evolving.
Hence the need for constant renewal in marketing strategies as well. However, if there is one thing clear, it is that the techniques of attracting customers and also the situation and development of the campaigns in the different markets are different. It is useless to create an inbound marketing campaign in Finland and expect it to work for a country like Mexico. The audiences are different, the culture as well and, above all, the needs.
This is why it is necessary to take a look at each market before deciding to launch a product with a strategy behind it.
For example, it is not the same to armenia email addresswant to launch the cheapest car insurance in Mexico than in Spain or Germany... in the first case it is more complicated than trying to sell Norwegian crafts. Starting from these same premises, we are going to give the keys to what the trends in Latam will be from now until the end of the year.
Three trends that will develop in Latin America
The customer wants to buy. It seems that this type of statement is vital, but we must not lose sight of it. Why? For the simple fact that for many years it has been marketing that insisted on selling. That insistence and that way of addressing the potential consumer has passed into a better life. The truth is that it is the consumer who today has the power and, above all, the final decision to buy. And he wants to feel that way. It is about, through marketing strategies and what has come to be called inbound marketing, positioning that product and that information at the right time and place so that it is the buyer who, upon seeing it, decides to take the step and formalize the transaction. From now on, we will have to find that way of reaching, in a discreet way, the place where the product is really useful to be able to offer him the possibility of accessing it without it seeming like a sale, but rather a purchase. The nuance is important in the user's mind.
As we mentioned before, although one of the main trends of the moment is retargeting, the truth is that we must keep in mind not to harass the user with information if we do not want to scare him away. Nowadays, thanks to the possibility of segmentation that multiple tools allow, you can closely follow the potential client and appear again among their options. It is not about chasing them, but as we said in the previous point, about showing the content, product or service again at the right time. In this way you can reconvert the interested user into a new client.
Finally, none of the above can be achieved without personalising services and products. Purchasing is increasingly based on person-to-person relationships again. The era of machines and automation is over. It is time to return to direct contact. Thanks to landing pages where interested users leave their contact information, communication can be segmented and made to order for them. Individual treatment will be the key to building loyalty and achieving sales.
