Nowadays, if your business doesn't appear on the internet, you don't exist . It sounds a bit exaggerated; however, in the vast majority of cases not having an online presence means losing a large market share. You are handing this share over to the competition and we don't want that, right?
If your business already has sales, you will surely think, "Why do I need to promote myself online?" This is a good question that many moderately successful business owners often ask themselves.
Although you may be successful in sales in your sector, it is still just that, your sector, your country, your city, a geographically limited place. Advertising on the Internet frees you from all kinds of limitations and allows you to reach a massive audience, which means more customers and that is what we all want.
That's why in this article we will tell you what Google Ads are about and how they are the best way to reach more customers. Stay until the end and you will get very valuable information.
Google Ads, your starting point
The first thing you need to know is what Google ads are and how they work so that you have a better idea of how they can be beneficial to you.
What is Google Ads?
According to information from Google itself:
“ Google Ads is a product that you can use to promote your business, sell products or services , get your name out there, and increase traffic to your website .”
In short, just like traditional media, radio, TV and newspaper, where advertisers paid for a mention of their products or services, it is exactly the same with Google.
What is the difference? Google's reach is not the same as other media outlets , which is why its success rates in advertising campaigns are extremely high compared to its competition.
The first thing you need to know is what Google ads are and how they work so that you have a better idea of how they can be beneficial to you.
The first thing you need to know is what Google ads are and how they work so that you have a better idea of how they can be beneficial to you.
How does Google ADS work?
Google advertising works like an auction, with business owners and companies offering a sum of money in exchange for space on Google to display their ads. The advantage of Google AdWords is that the highest payer does not always win.
Google always seeks to provide the best results for a search, so it is not enough to simply offer money. Advertisers must have optimal ads to be promoted, they must respond to a specific search intention and have their target already defined.
In addition to the sum of other factors that define the winner of an auction.
Types of campaigns in Google ADS
Google Ads starts by setting a specific objective for your campaign. To do this, we will have to select the type of campaign we need based on the objective we have, time and amount of money we can invest.
There are many types of campaigns and each one is italy telegram phone number list tailored to a specific need, as you can see below.
MAXIMUM PERFORMANCE CAMPAIGN.
SEARCH CAMPAIGN.
DISPLAY.
FROM VIDEO.
APPLICATION CAMPAIGN.
LOCAL CAMPAIGN.
INTELLIGENT.
FROM SHOPPING.
As you can see, there are several types. For example, high-performance campaigns are based on objectives that allow advertisers to access their entire Google Ads inventory from a single general campaign.
This allows for greater control of your ads and complete management, which is reflected in performance and conversion.
Each campaign is designed for a specific objective and it is a matter of choosing the one that best suits what you are looking for.
This can be overwhelming for many people, so they choose to hire a Google Ads agency. This is totally valid, since you leave the management of your campaigns in the hands of professionals.
How long does a Google Ads campaign last?
By default, Google Ads campaigns do not have a defined date, so ads can run indefinitely as long as they have an assigned budget.
This can be changed in the campaign settings at any time and a specific date can be defined.
Google ADS price: How much does it cost?
There is no standard price due to the different types of campaigns and sectors that exist.
The price varies depending on the cost per click and the number of advertisers competing for a sector and specific keywords . Remember that in the end it is an auction.
Benefits of running campaigns with Google ADS advertising
After all you have learned up to this point, you are probably curious about whether it is worth doing campaigns with Google.
Our recommendation is that yes, it is totally worth it, as it has many benefits such as:
You will be able to control your audience by segmenting by age, country, interests, sex, etc… With general demographic data, thus guaranteeing a higher success rate.
You can control the duration of a campaign.
You will be able to define budgets and measurable objectives.
Thanks to the statistics that Google offers you, you will be able to access a large amount of metrics and information that will allow you to know how your campaign is performing and decide whether to continue or change strategy, and this is extremely valuable because it can save you a lot of money.
Overall it is an excellent option and in the end you will have massive exposure that only Google can offer today.
