Meet Google's requirements, install an SSL security certificate
Posted: Thu Dec 05, 2024 9:24 am
A good digital marketing strategy is the key to engaging customers and attracting them to the brand with valuable content that positions your brand in their minds and gains their trust and loyalty so that they become promoters of your brand with all their acquaintances.
The main tool of your digital marketing strategy is, without a azerbaijan phone number list doubt, your website. Since it is your company's business card on the Internet, it is where the user goes to obtain all the important and necessary information that will help them decide that your option is the best one compared to the rest of your competition.
It is also the best way to connect with them and offer them more information, such as quotes for your products, through forms that allow you to create a database that you can later store in a CRM. And even if your website is an e-commerce site, you will have the opportunity to create profiles of your users and strengthen relationships with your customers through personalized content.
In order for this exchange of information to be reliable and secure, it is necessary to meet all the requirements that determine the security of your website and your users. One of them is the SSL certificate, which is quickly becoming a necessity.
According to Google, SSL and HTTPS should be used everywhere on the web. Sites that don't use SSL will be flagged as unsafe if viewed through any browser and this will affect your reputation with search engines. And considering Google is the king of search engines, you don't want to compete against it.
Blog-solucionweb-Meet-all-the-requirements-that-Google-asks-for-install-an-SSL-security-certificate-three.png
The importance of online security and your reputation
Trust is very important on the Internet. Any site that develops a reputation for unreliability, insecurity, or dishonesty could find its website traffic dropping to zero.
On the other hand, a site that can demonstrate that it takes security seriously may attract more visitors . That's always a good thing, whether your website is for a nonprofit, a small business, or an e-commerce site.
Online users and shoppers also increasingly recognize the on-screen presence of a small padlock icon or a website address that begins with "https://..." as signs that they can trust the site they're connecting to. That's SSL, or "secure sockets layer," in action.
Blog-Solucionweb-Meet-Google-Requirements-Install-an-SSL-Security-Certificate-Three
How does SSL work?
Now that you know what an SSL is, you might be wondering how it works. Well, there are a few steps, but in a nutshell, the process of how SSL works with a website is summarized below:
A visitor connects to or loads your site on a browser (i.e. a web server) that is secured with SSL. The browser will ask the web server to identify itself.
The web server will send a copy of your SSL certificate to the browser.
The browser will check if the SSL certificate is trusted or not. Once it is checked, it will send a message to the web server.
Upon receiving the message, the web server will send a digitally signed acknowledgment to initiate an SSL encrypted session.
Now all data shared between the browser and the web server will be encrypted.
The entire process is commonly referred to as the “SSL handshake,” and throughout the entire process, your website and your visitor will have a secure session that will prevent anyone from stealing or accessing the data being shared.
The main tool of your digital marketing strategy is, without a azerbaijan phone number list doubt, your website. Since it is your company's business card on the Internet, it is where the user goes to obtain all the important and necessary information that will help them decide that your option is the best one compared to the rest of your competition.
It is also the best way to connect with them and offer them more information, such as quotes for your products, through forms that allow you to create a database that you can later store in a CRM. And even if your website is an e-commerce site, you will have the opportunity to create profiles of your users and strengthen relationships with your customers through personalized content.
In order for this exchange of information to be reliable and secure, it is necessary to meet all the requirements that determine the security of your website and your users. One of them is the SSL certificate, which is quickly becoming a necessity.
According to Google, SSL and HTTPS should be used everywhere on the web. Sites that don't use SSL will be flagged as unsafe if viewed through any browser and this will affect your reputation with search engines. And considering Google is the king of search engines, you don't want to compete against it.
Blog-solucionweb-Meet-all-the-requirements-that-Google-asks-for-install-an-SSL-security-certificate-three.png
The importance of online security and your reputation
Trust is very important on the Internet. Any site that develops a reputation for unreliability, insecurity, or dishonesty could find its website traffic dropping to zero.
On the other hand, a site that can demonstrate that it takes security seriously may attract more visitors . That's always a good thing, whether your website is for a nonprofit, a small business, or an e-commerce site.
Online users and shoppers also increasingly recognize the on-screen presence of a small padlock icon or a website address that begins with "https://..." as signs that they can trust the site they're connecting to. That's SSL, or "secure sockets layer," in action.
Blog-Solucionweb-Meet-Google-Requirements-Install-an-SSL-Security-Certificate-Three
How does SSL work?
Now that you know what an SSL is, you might be wondering how it works. Well, there are a few steps, but in a nutshell, the process of how SSL works with a website is summarized below:
A visitor connects to or loads your site on a browser (i.e. a web server) that is secured with SSL. The browser will ask the web server to identify itself.
The web server will send a copy of your SSL certificate to the browser.
The browser will check if the SSL certificate is trusted or not. Once it is checked, it will send a message to the web server.
Upon receiving the message, the web server will send a digitally signed acknowledgment to initiate an SSL encrypted session.
Now all data shared between the browser and the web server will be encrypted.
The entire process is commonly referred to as the “SSL handshake,” and throughout the entire process, your website and your visitor will have a secure session that will prevent anyone from stealing or accessing the data being shared.