LED display advertising consists of a video lasting a few seconds that can attract 20-80% of new customers to your business or cause a complete loss of customers. And the display itself has nothing to do with it.
The effectiveness of broadcast video depends on the facebook database concept, the script, the original quality of the video and its adaptation for viewing on a specific medium. What matters is what, how and who is advertised.
The display is just one way of conveying information. Of course, brightness and high screen resolution are important, but if the video content is unpleasant, even Ultra HD won't help.
Table of Contents [ Hide ]
What should an LED screen advertisement look like?
Common mistakes
Features of advertising for indoor LED screens.
Where is it better to place the screen, inside or outside?
The best places to install LED screens
LED display applications
The advantage of LED display advertising
What should an LED screen advertisement look like?
Regardless of what you are advertising: company, services, product, social offer, there are several points worth considering.
The video length for the external screen is 10 seconds, for the internal screen, 15-20.
The idea must be crystal clear to an outsider. He must understand what it is about from the first second.
Nothing extra. Advertising on a public screen is what a person sees while on the move – while driving, talking on a mobile phone or moving around in the company of colleagues, friends, relatives, looking at documents in a cafe or in a car. He doesn’t have a chance to think about how an old dog relates to yogurt, or a tortoise to a lawyer. You should only use what is necessary in your video. If it is an advertisement for a company that manufactures and sells kitchens, then the video should include a kitchen from the best angles, the name of the manufacturer, contacts and, possibly, prices “from…”.
Brightness and contrast. A bright “spot” always catches the eye: for example, a blue car on a white background.
Contacts. Contacts should be written in large letters from the first to the last second, so that the potential client has time to write down or photograph useful information.
Common mistakes
LED screens have been decorating streets and shops for many years, but some of the videos broadcast on them are still disconcerting. Here are the most common mistakes.
More colors. A colorful image is beautiful on your own computer screen, but a riot of colors on a public medium interferes with the perception of information. The main idea of the video is simply drowned in bright colors.
More creativity. Creativity is necessary in both business and advertising, but an overly creative video often turns off rather than attracts.
Outrageous stars. Personalities with ambiguous attitudes towards society should not be involved in the filming of commercials. Such people evoke unpleasant associations. Today there is competition in any sector of the market, so a potential customer may refuse to visit an advertised establishment or purchase a product just because it reminds him of an unpleasant person. If the participation of a model is necessary, invite someone who is loyal to almost everyone, or an unknown model.
Shock. There is no need to show sinister images. People want to see something beautiful, not look at dirty germs during their lunch break.
