But why is it so important to have a video marketing strategy for social media ? There are many factors that explain its relevance and, although they are all connected to each other, there are some that stand out above the rest.
The audience will remember and understand a product better if they have seen it on video. According to Forbes magazine in an article published in 2017 , people remember video content better than read-only content. The following year, in 2018, this same magazine in another publication concluded that customers spend more time on a website if there are videos . The versatility of content and the variety of formats are essential in this regard.
To do this, it is very important to have a good strategy. We have already stressed this in this blog previously and have presented some guidelines for creating a video marketing strategy for social networks . We must not lose sight of the basic objectives, which are to generate interactions and make the brand visible , as well as to strengthen and build loyalty among those who already know it.
However, not all brands fit well into all social networks. The strategy must clearly define the types of content and formats to be created so that the videos are correctly integrated with the brand. To do this, it is important to know and understand the different social networks that exist , who the audience of each one is and how the algorithms work, since they do not all follow the same parameters. Therefore, it is necessary to take into account something that almost all of them share, which is the short format (up to two minutes, generally). And we must not lose sight of the speed of fluctuation of content and formats of the majority, so it is also important to be aware of the different trends in each one.
However, this speed in making changes go viral has a handicap: it is difficult to know all the types of video marketing content for social networks that exist. To do this, we have made a small guide with the most relevant ones currently.
Branded videos in the feed
They are generally vertical in format and short in duration , around two minutes maximum (TikTok, Instagram Reels, etc.). The good thing about this format is that you can access new audience segments through trends . To do this, you need to be aware of and keep up to date with the challenges and music that are going viral on each platform.
@ascancelas #memestiktok #tavern #medievaltiktok ♬ original sound – Centro Comercial As Cancelas
However, they can also be horizontal or square format videos where you can explain your products in more depth and showcase your brand and your work as a company (for example, LinkedIn and YouTube).
Content in this format is usually tutorials, list of fiji consumer email demonstrations, product features, testimonials, or even a summary of an event that took place or a preview of an action that is going to take place, such as a raffle. A way to generate interest in the audience.
Video Stories
They are characterized by their purely vertical and ephemeral format , since they disappear after 24 hours. The content is more authentic, close and spontaneous. They have a maximum duration of one minute.
This format is ideal for showing behind-the-scenes footage, announcing exclusive offers, conducting quick surveys, or interacting with followers, taking advantage of the opportunity to find out their opinion on something or even their interests, which can be used to create content more relevant to them.
from the feed and making it reach more people, or as a reminder of an action that is going to be carried out, for example, a face-to-face contest or an online raffle. In this way, even if they do not enter the profile, followers are aware of the action, creating interest in it.
