But after all, what is remarketing?

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In general, remarketing is a tool that helps companies distribute advertising materials to the right people. With the goal of reaching the same customer more than once, the strategy works based on the real interests of the target audience. Therefore, remarketing is especially important when thinking about digital marketing aimed at e-commerce.


When remarketing is well structured, a company is able to reach website visitors who are at different stages of the sales funnel. According to research conducted by Google, 97% of people do not make a purchase on their first visit to a web page. Given this, it is essential to be able to monitor gambling data lebanon these customers and follow them throughout the purchasing decision process so that the brand remains positioned in the consumer's mind.

As advertising and marketing studies reveal, between the first step, which is the initial contact with the potential buyer, and the last, which is loyalty to the company, there are a series of steps that need to be completed:

Awareness: the visitor begins to search for the product or service, but without the intention of actually making the purchase;

Consideration: the potential customer begins to evaluate the possibilities and offers available on the market;

Purchase: the choice and closing of the purchase itself;

Loyalty: after the purchase there is a desire and/or the possibility of making a new conversion.